Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Macedonia StatisticsConsumer Lifestyles in MacedoniaMacedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Air Care in Macedonia

    Feb 2019

    The wellness trend had a positive impact on air care growth in 2018, particularly on candle air fresheners. Nonetheless, health concerns among consumers increased in relation to other air care ranges. While some consumers focus on achieving cleaner ...

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    Bleach in Macedonia

    Feb 2019

    The popularity of bleach waned over the review period, resulting in minimal or stagnant growth with occasional declines. Innovation within surface care has led to the development of many new brands, many of which specialise in the maintenance of ...

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    Dishwashing in Macedonia

    Feb 2019

    Dishwashing machine penetration in Macedonia continued to grow in 2018 and was the main factor to positively influence growth of automatic dishwashing products in 2018. In fact automatic dishwashing significantly outperformed other dishwashing ...

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    Home Insecticides in Macedonia

    Feb 2019

    Home insecticides witnessed significantly lower demand in 2018, triggered by unfavourable weather conditions during the warm spring and summer months. Once again, electric insecticides recorded the strongest retail value growth, a direct result of ...

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    Laundry Care in Macedonia

    Feb 2019

    The penetration rate of washing machines remained high in Macedonia in 2018. Automatic washing clearly is the prevailing method of laundry care and laundry detergents are the most developed ranges in the category. The latest innovations and ...

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    Home Care in Macedonia

    Feb 2019

    Home care achieved moderate retail value growth thanks to strong performances in the most robust home care categories, particularly laundry detergents and dishwashing. These two quite significant home care ranges witnessed significant levels of ...

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    Polishes in Macedonia

    Feb 2019

    Polishes continued to benefit from the ongoing expansion of living and business space in Macedonia in 2018, which increasingly requires higher levels of maintenance, including the use of polishes. In contrast, the changing nature of certain surfaces ...

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    Surface Care in Macedonia

    Feb 2019

    Surface care witnessed strong growth in demand for specialised surface care products in 2018. There was growing demand among local businesses and households for surface care products as businesses and living spaces continued to expand and require ...

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    Toilet Care in Macedonia

    Feb 2019

    Toilet care continued to record moderate growth, largely driven by the growing significance of the trend of convenience, an increasingly important factor supporting growth of toilet care and many other home care categories in 2018. Throughout the ...

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    Analgesics in Macedonia

    Feb 2019

    In 2018, increasing self-medication continued to positively impact most consumer health categories. Analgesics in particular continued to benefit from this trend as many local consumers are trying to avoid trips to the doctor and other medical ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

    Feb 2019

    In 2018, cough, cold and allergy (hay fever) remedies continued to benefit from the self-medication trend. However, a milder winter adversely impacted demand and thus served to slow the volume sales of cough remedies and combination products in ...

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    Dermatologicals in Macedonia

    Feb 2019

    In 2018, consumer demand continued to rise for medicated skin care products. This helped support sales of dermatologicals despite increasing competition from the medicated skin care category within beauty and personal care. The boundaries between ...

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    Dietary Supplements in Macedonia

    Feb 2019

    In 2018, the health and wellness trend continued to drive sales of dietary supplements as a growing number of local consumers increasingly purchased these to complement their daily diets. Beauty, ageing, fitness and wellbeing remained major focus ...

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    Digestive Remedies in Macedonia

    Feb 2019

    The growing significance of fast food as a result of increasingly busy lifestyles and a lack of time to prepare healthy homemade meals is ironically the total opposite to local consumers’ growing focus on health and wellness, especially younger ...

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    Herbal/Traditional Products in Macedonia

    Feb 2019

    A sense of wellbeing is becoming increasingly important to local consumers in Macedonia, the vast majority of whom have a great appreciation of herbal/traditional products when it comes to self-medication. Historically, Macedonians have been ...

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    Consumer Health in Macedonia

    Feb 2019

    Consumer health continued to perform well in Macedonia in 2018, with all categories registering solid to strong growth thanks to a combination of factors, particularly the growing health and wellness and convenience trends, and in spite of limited ...

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    Paediatric Consumer Health in Macedonia

    Feb 2019

    In 2018, paediatric consumer health in Macedonia continued to suffer from a lack of paediatric-specific brands and products. In their absence, most consumers tend to use standard brands. Paediatric consumer health thus remained largely ...

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    Sports Nutrition in Macedonia

    Feb 2019

    In 2018, sports nutrition posted one of the strongest performances in consumer health. This can be attributed to consumers’ increased focus on health and wellbeing, resulting in a general fitness craze and rising participation in various sporting ...

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    Vitamins in Macedonia

    Feb 2019

    Local consumers’ greater focus on personal health and wellbeing contributed to the ongoing steady growth of vitamins in 2018. Many vitamins, both single and combination products, are being bought to supplement consumers’ daily diets. However, at the ...

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    Weight Management and Wellbeing in Macedonia

    Feb 2019

    Physical appearance is becoming increasingly important to local consumers. This is especially true for younger generations, particularly millennials. They are paying greater attention to their personal health and wellness, with this trend being the ...

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