north Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

North Macedonia StatisticsConsumer Lifestyles in North MacedoniaNorth Macedonia Country BriefingsFuture Demographics: North Macedonia in 2030

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    Country Briefing

    Income and Expenditure: North Macedonia

    Oct 2019

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Report

    Country Report

    Analgesics in North Macedonia

    Oct 2019

    Systemic analgesics, which are typically used to relieve the pain caused by chronic or acute conditions such as menstrual pain, migraine, arthritis, cardiovascular ailments or other pre- or post-operative conditions, continued to outperform topical ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia

    Oct 2019

    In 2019, cough, cold and allergy (hay fever) remedies continued to grow, benefiting from the self-medication trend. During the review period, the common cold was increasingly perceived as only a minor nuisance in North Macedonia. Very often people ...

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    Country Report

    Country Report

    Dermatologicals in North Macedonia

    Oct 2019

    North Macedonia can be considered quite a conservative country compared with Western European nations, particularly in rural communities. In line with this, there is still stigma surrounding the usage of dermatologicals, especially vaginal ...

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    Country Report

    Country Report

    Dietary Supplements in North Macedonia

    Oct 2019

    Following an already good performance in the review period, dietary supplements continued to record healthy current value growth in 2019. A growing number of local consumers are purchasing these products to complement their daily diet. More people ...

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    Country Report

    Country Report

    Digestive Remedies in North Macedonia

    Oct 2019

    Increasingly busy lifestyles are leading to a lack of time to prepare healthy home-made meals. The resultant growing significance of fast food is leading to a growing number of people with digestive health problems, as such meals are often unhealthy....

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    Country Report

    Country Report

    Herbal/Traditional Products in North Macedonia

    Oct 2019

    Herbal traditional/products have a long history in the country. Historically, locals self-medicated with the abundance of wild and locally cultivated herbs, plants and spices. A sense of wellbeing is becoming increasingly important to local ...

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    Country Report

    Country Report

    Consumer Health in North Macedonia

    Oct 2019

    As throughout the review period, consumer health continued to see steady current value growth in 2019, with all categories registering solid to strong performances. This was due to a number of factors, but particularly the growing health and wellness...

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    Country Report

    Country Report

    Paediatric Consumer Health in North Macedonia

    Oct 2019

    Paediatric consumer health recorded a good current value performance in 2019, thanks to particularly good performances for paediatric vitamins and dietary supplements and paediatric dermatologicals. The former saw a strong performance as these are ...

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    Country Report

    Country Report

    Sports Nutrition in North Macedonia

    Oct 2019

    In 2019, sports nutrition posted the strongest current value growth rate within consumer health. A rising number of people are taking care of their looks and health and wellbeing. This resulted in a general fitness craze and rising participation in ...

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    Country Report

    Country Report

    Vitamins in North Macedonia

    Oct 2019

    Vitamins continued to see current value growth in 2019, with increases in all categories due to local consumers’ greater focus on personal health and wellbeing. One of the reasons for growth was the trend of recommending certain vitamins for skin ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in North Macedonia

    Oct 2019

    Weight management and wellbeing saw rapid current value growth in 2019. Physical appearance is becoming increasingly important to local consumers, with the cultural imperative to look good and be fit. Slimming teas saw the fastest current value ...

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    Country Report

    Country Report

    Wound Care in North Macedonia

    Oct 2019

    Over the review period the leading players globally were at the forefront of innovation and managed to develop new easy-use and convenient products, some of which were launched in the small North Macedonian market. As a precautionary measure, a ...

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    Country Report

    Country Report

    Travel in North Macedonia

    Sep 2019

    Positive growth was recorded across all categories in travel in North Macedonia in 2019 as the country's rising international profile and the expansion of air routes into and out of the country supported further increases in visitor numbers. North ...

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    Future Demographic

    Future Demographic

    North Macedonia in 2030: The Future Demographic

    Aug 2019

    Positive natural change will be the sole driver of population growth in North Macedonia up to 2022, after which point depopulation will occur as deaths begin to surpass births. Meanwhile, the ageing trend will continue to accelerate due to dropping ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: North Macedonia

    Aug 2019

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Profile

    Country Profile

    North Macedonia: Country Profile

    Aug 2019

    The economy will again experience moderate growth in 2019. Growth will be driven by investment, which is recovering after a downturn. Now the name change has been settled, the political scene should calm down, attracting greater FDI and business ...

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    Country Report

    Country Report

    Beer in North Macedonia

    Jul 2019

    In 2018 the consumer shift to beer continued. It helped the category achieve some of the strongest total volume growth rates and further improve its performance and market penetration. In addition, as a result of the strong innovation and development...

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    Country Report

    Country Report

    Cider/Perry in North Macedonia

    Jul 2019

    The strong 2018 growth of cider/perry was mostly attributable to the off-trade growth. The sales base of cider/perry remains extremely low, especially when compared to European averages. It is almost entirely dominated by a single cider/perry brand. ...

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    Country Report

    Country Report

    Alcoholic Drinks in North Macedonia

    Jul 2019

    In 2018, alcoholic drinks in Macedonia recorded solid total volume growth, mainly due to the strong performance of beer and the stable performance of the majority of spirits ranges, including the rachiu/rakija and other distilled beverages ...

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