Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Macedonia StatisticsConsumer Lifestyles in MacedoniaMacedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Away-From-Home Tissue and Hygiene in Macedonia

    Apr 2019

    AFH tissue and hygiene in Macedonia continues to benefit from increased investment by the government in the public healthcare system. Besides, private initiatives and the growth of the business and horeca channels contributed to significant growth of...

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    Nappies/Diapers/Pants in Macedonia

    Apr 2019

    Strong saturation, coupled with the stagnant population aged 0-3, continued to have a negative impact on nappies/diapers/pants in 2018. Since the growth of nappies/diapers/pants in Macedonia is highly dependent on growth in the birth rate and volume ...

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    Tissue and Hygiene in Macedonia

    Apr 2019

    In 2018, retail tissue and hygiene achieved moderate current value growth. This was due to the solid performances of the most robust retail tissue categories – particularly toilet paper, which is the single largest category, and paper towels, which ...

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    Retail Adult Incontinence in Macedonia

    Apr 2019

    In 2018, retail adult incontinence managed to recover following a significant double-digit decline in 2017, which was caused by the lower than usual consumer demand for adult incontinence products. Both light and moderate/heavy incontinence improved ...

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    Retail Tissue in Macedonia

    Apr 2019

    The vast majority of local consumers are extremely price-sensitive. In response, the leading players in retail tissue have been targeting these consumers by offering significant and frequent promotions and discounts on retail tissue products. In ...

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    Sanitary Protection in Macedonia

    Apr 2019

    In 2018, the decline of the female population aged 12-54 continued, whilst sanitary protection was already heavily saturated. In fact, these two factors limited the growth of sanitary protection throughout the review period. Per capita consumption of...

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    Wipes in Macedonia

    Apr 2019

    In 2018, the convenience trend continued to have a positive impact on wipes, whilst by contrast, the stagnant population prevented the category from achieving more significant growth. Due to only minimal unit price increases, the category failed to ...

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    Bottled Water in Macedonia

    Mar 2019

    Although tap water is generally safe to drink in most areas of Macedonia, a growing number of consumers opt for bottled water, which is perceived as a healthier choice compared to tap water. Health and wellness along with convenience positively ...

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    Carbonates in Macedonia

    Mar 2019

    Throughout the entire review period, carbonates faced negative publicity in the media, which resulted in increased health awareness amongst local consumers regarding the detrimental effects that high sugar intake has on the human body. Social media ...

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    Concentrates in Macedonia

    Mar 2019

    In 2018, concentrates recorded positive off-trade current value and volume growth due to the positive performance of liquid concentrates, which managed to reverse the negative trend earlier in the review period. 2018 witnessed further concentration ...

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    Energy Drinks in Macedonia

    Mar 2019

    With a limited number of brands present in the category, energy drinks remained popular primarily with younger consumers whose brand and product loyalty helped the category to achieve solid off-trade and an even stronger on-trade growth. Consumption ...

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    Juice in Macedonia

    Mar 2019

    Two conflicting trends continued to impact the performance of juice in 2018. On the one hand, the trend for economising resulted in significant growth and penetration of lower fruit content juice, such as juice drinks (up to 24% juice). In contrast, ...

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    Soft Drinks in Macedonia

    Mar 2019

    Soft drinks maintained solid off-trade volume and current value growth in 2018 due to the solid performance of the most robust categories, many of which experienced continued new product development and innovation. All soft drinks categories managed ...

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    RTD Coffee in Macedonia

    Mar 2019

    In 2018, despite the growing trend for convenience and the increasing importance of health and wellness, sales of RTD coffee remained relatively flat. The category is facing a lack of significant brand presence while the local coffee drinking culture...

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    RTD Tea in Macedonia

    Mar 2019

    In early 2018, RTD tea welcomed the launch of Fuze Tea by Pivara Skopje ad, a brand globally owned by The Coca-Cola Co, taking over leadership of the category, formally held by Nestea (Nestlé Adriatik Makedonija DOOEL). The withdrawal of Nestea paved...

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    Sports Drinks in Macedonia

    Mar 2019

    In 2018, sports drinks remained a fairly insignificant category within soft drinks. The volume demand for sports drinks is primarily driven by sports professionals or enthusiasts who strictly use sports drinks, which is not the case with most ...

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    Apparel and Footwear Specialist Retailers in Macedonia

    Mar 2019

    Apparel and footwear specialist retailers is a highly mature channel. Despite its maturity, in 2018 it performed stably, achieving mild yet convincing growth, bearing in mind the overall growth rate of the nation’s economy and GDP. While its 2018 ...

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    Direct Selling in Macedonia

    Mar 2019

    Competitive pressure from health and beauty specialist retailers continues to hinder the performance of direct selling. Constantly evolving market conditions have led to a marginal value share loss for the entire channel. Over time, the direct ...

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    Health and Beauty Specialist Retailers in Macedonia

    Mar 2019

    Health and beauty specialist retailers continued to expand in 2018, with more new outlets and dedicated retail selling space being added due to solid consumer demand. Value sales among the leading players, particularly pharmacists and parapharmacies,...

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    Internet Retailing in Macedonia

    Mar 2019

    Internet retailing is the only retailing category to post double-digit growth rates for several consecutive years in a row. In 2018, the channel experienced continued to expand and grow as more new virtual points of sale were added. In terms of new ...

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