north Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

North Macedonia StatisticsConsumer Lifestyles in North MacedoniaNorth Macedonia Country BriefingsFuture Demographics: North Macedonia in 2030

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    Country Report

    Country Report

    Other Hot Drinks in North Macedonia

    Nov 2019

    Chocolate-based flavoured powder drinks remains the only significant category within “other” hot drinks. There is minimal presence for malt-based, non-chocolate flavoured and “other” plant-based hot drinks with sales remaining negligible. There is ...

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    Country Report

    Country Report

    Coffee in North Macedonia

    Nov 2019

    Retail volume and current value sales of coffee saw only slow growth towards the end of the review period, with this primarily due to the stable off-trade growth of standard fresh ground coffee. This is the dominant product area in coffee thanks to ...

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    Country Report

    Country Report

    Tea in North Macedonia

    Nov 2019

    In 2019, tea achieved good retail current value and volume growth with a strong performance for black tea both in tea bags and loose. Some ethnic groups such as ethnic Albanians and Turks are very loyal consumers of black tea brands as part of their ...

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    Country Report

    Country Report

    Hot Drinks in North Macedonia

    Nov 2019

    Hot drinks saw slightly stronger retail volume and current value growth in 2019 in comparison to the review period, benefiting from ongoing economic growth. All hot drinks categories achieved growth, with stable consumer demand despite the relatively...

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    Country Profile

    Country Profile

    North Macedonia: Country Profile

    Nov 2019

    The economy will again experience moderate growth in 2019. Growth will be driven by investment, which is recovering after a downturn. Now the name change has been settled, the political scene should calm down, attracting greater FDI and business ...

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    Country Report

    Country Report

    Packaged Food in North Macedonia

    Nov 2019

    Packaged food maintained a healthy growth rate in 2019, with the vast majority of its categories in positive territory. The North Macedonian economy stagnated in 2018 following the years of significant political instability and public unrest. ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in North Macedonia

    Nov 2019

    Driven by the latest trends affecting packaged food and local consumers’ eating and cooking habits, processed fruit and vegetables continued to witness significant innovation and key new product launches towards the end of the review period, with ...

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    Country Report

    Country Report

    Baked Goods in North Macedonia

    Nov 2019

    The growing demand for healthy wholegrain bread and baked goods in general continued in 2019. This helped shaped the entire category, which increasingly witnessed key new launches offering greater specific value and wholegrain baked goods. Driven by ...

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    Country Report

    Country Report

    Processed Meat and Seafood in North Macedonia

    Nov 2019

    The listeria crisis in the mid-review period left a blemish on overall processed meat in Macedonia. As a result, most of the leading processed meat manufacturers have focused on launching safer packaged versions of chilled processed meat. In ...

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    Country Report

    Country Report

    Breakfast Cereals in North Macedonia

    Nov 2019

    The effect of the health and wellness trend is clear in breakfast cereals, and was the leading factor driving retail value growth in 2019. Health and wellness trends are significantly shaping consumers’ eating habits and attitudes towards the foods ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in North Macedonia

    Nov 2019

    Following the increasingly strong health and wellness trend in North Macedonia, producers launched a number of healthier products towards the end of the review period. Players such as Barilla Holding, F Divella, Garofalo and others are starting to ...

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    Country Report

    Country Report

    Sweet Spreads in North Macedonia

    Nov 2019

    One of the leading issues facing sweet spreads is the growing health awareness among consumers, with increasing awareness of the negative health effects of high sugar intake, as well as the healthier lifestyles of the younger generations, who ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in North Macedonia

    Nov 2019

    Sauces, dressings and condiments underwent significant levels of innovation and frequent key new launches in 2019. The activities of the leading players resulted in more new brands being launched, attracting the attention of new consumers and ...

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    Country Report

    Country Report

    Ready Meals in North Macedonia

    Nov 2019

    Northern Macedonia is a predominantly Orthodox Christian country, with followers of the religion fasting several times a year. When fasting, Orthodox Christians avoid meat and fat, and several players are meeting these needs by offering appropriate ...

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    Country Report

    Country Report

    Edible Oils in North Macedonia

    Nov 2019

    Most North Macedonians have traditionally relied on sunflower oil for cooking. Nonetheless, with the growing significance of the health and wellness trend, some other types of edible oils, in particular olive oil, are gaining greater attention among ...

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    Country Report

    Country Report

    Soup in North Macedonia

    Nov 2019

    Given the strength of the health and wellness trend in North Macedonia, many leading producers of soup are focusing on adding healthier ingredients to their soups and are generally trying to appeal to consumers seeking healthier soup products. An ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: North Macedonia

    Oct 2019

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Report

    Country Report

    Analgesics in North Macedonia

    Oct 2019

    Systemic analgesics, which are typically used to relieve the pain caused by chronic or acute conditions such as menstrual pain, migraine, arthritis, cardiovascular ailments or other pre- or post-operative conditions, continued to outperform topical ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia

    Oct 2019

    In 2019, cough, cold and allergy (hay fever) remedies continued to grow, benefiting from the self-medication trend. During the review period, the common cold was increasingly perceived as only a minor nuisance in North Macedonia. Very often people ...

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    Country Report

    Country Report

    Dermatologicals in North Macedonia

    Oct 2019

    North Macedonia can be considered quite a conservative country compared with Western European nations, particularly in rural communities. In line with this, there is still stigma surrounding the usage of dermatologicals, especially vaginal ...

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