Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Macedonia StatisticsConsumer Lifestyles in MacedoniaMacedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Country Briefing

    Business Dynamics: Macedonia

    Jan 2019

    A stable and competitive business environment is vital to help attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism risks to understand the strengths and ...

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    Country Profile

    Country Profile

    Macedonia: Country Profile

    Jan 2019

    The economy will grow in 2018 after stagnating in 2017. Growth will be buoyed by robust exports. Meanwhile, the domestic economy will strengthen with a rebound in government spending and sustained momentum in household consumption. Fixed investment ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Macedonia

    Jan 2019

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Briefing

    Country Briefing

    Natural Resources: Macedonia

    Jan 2019

    The Natural Resource landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors such as agriculture, energy, mining and ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Macedonia

    Jan 2019

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Report

    Country Report

    Packaged Food in Macedonia

    Dec 2018

    Packaged food maintained a healthy growth rate in 2018, with the vast majority of its categories in positive territory. The political crisis subsided in late 2017 following the formation of the newly appointed government and parliament. Nonetheless, ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

    US$570
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    Country Report

    Country Report

    Baked Goods in Macedonia

    Nov 2018

    In 2018, the growing demand for healthy wholegrain bread and baked goods in general, continued. This increased demand helped shaped the entire category, which increasingly witnessed key new launches offering greater specific value and wholegrain ...

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    Country Report

    Country Report

    Breakfast Cereals in Macedonia

    Nov 2018

    Nowhere is the effect of the health and wellness trend more obvious than in breakfast cereals, and it was the leading factor driving retail value growth in 2018. Health and wellness trends are significantly shaping local consumers’ eating habits and ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Macedonia

    Nov 2018

    Two opposing trends shaped processed fruit and vegetables in 2018 in Macedonia. While the health and wellness trends limited consumption of processed fruit and vegetables as consumers shifted to fresh fruit and vegetables, the convenience trend had ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Macedonia

    Nov 2018

    The listeria crisis mid-review period left a blemish on overall processed meat in Macedonia. As a result, most of the leading processed meat manufacturers have focused on launching safer packaged versions of chilled processed meat. In addition, as a ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Macedonia

    Nov 2018

    Macedonia is known for its significant quantities of domestically-produced rice. Most of this is consumed by local consumers and certain quantities are exported mainly to neighbouring countries. This significant domestic production of rice is one of ...

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    Country Report

    Country Report

    Edible Oils in Macedonia

    Nov 2018

    The year 2018 was yet another good one for edible oils. All edible oil ranges with the exception of corn oil achieve volume and value growth thanks to strong demand. Due to a low sales base and level of market penetration, other edible oil recorded ...

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    Country Report

    Country Report

    Ready Meals in Macedonia

    Nov 2018

    Sales of ready meals continued to benefit from the growing significance of the convenience trend. Fewer local consumers have sufficient time available to prepare home-made meals. As a result, many of them increasingly rely on services provided by ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Macedonia

    Nov 2018

    Sauces, dressings and condiments underwent significant levels of innovation and frequent key new launches in 2018. The activities of the leading category players resulted in more new brands being launched within sauces, dressings and condiments, ...

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    Country Report

    Country Report

    Soup in Macedonia

    Nov 2018

    Unlike ready meals, which continuously benefit from the growing significance of the convenience trend, the same benefits are not being seen in sales of soup. The growing significance of the trend towards convenience is in response to insufficient ...

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    Country Report

    Country Report

    Sweet Spreads in Macedonia

    Nov 2018

    The leading categories within sweet spreads, led by chocolate spreads, honey and also jams and preserves, are very mature and leave little potential for future growth of sweet spreads. In addition to maturity, an additional problem for the entire ...

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    Country Report

    Country Report

    Analgesics in Macedonia

    Nov 2018

    In 2018, increasing self-medication continued to positively impact most consumer health categories. Analgesics in particular continued to benefit from this trend as many local consumers are trying to avoid trips to the doctor and other medical ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

    Nov 2018

    In 2018, cough, cold and allergy (hay fever) remedies continued to benefit from the self-medication trend. However, a milder winter adversely impacted demand and thus served to slow the volume sales of cough remedies and combination products in ...

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    Country Report

    Country Report

    Dermatologicals in Macedonia

    Nov 2018

    In 2018, consumer demand continued to rise for medicated skin care products. This helped support sales of dermatologicals despite increasing competition from the medicated skin care category within beauty and personal care. The boundaries between ...

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