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north Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

North Macedonia StatisticsConsumer Lifestyles in North MacedoniaNorth Macedonia Country BriefingsFuture Demographics: North Macedonia in 2030

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    Country Report

    Country Report

    Home Insecticides in North Macedonia

    Feb 2020

    Spray/aerosol insecticides registered the weakest performance of all the formats in home insecticides in 2019 due to lower-than-average consumer demand. This was in part due to unfavourable weather conditions, which prevented any significant presence...

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    Country Report

    Country Report

    Polishes in North Macedonia

    Feb 2020

    Polishes continued to benefit from the ongoing expansion of living and business space in North Macedonia in 2019, which increasingly requires higher levels of maintenance, including the use of polishes. In contrast, the changing nature of certain ...

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    Country Report

    Country Report

    Air Care in North Macedonia

    Feb 2020

    The wellness trend had a positive impact on air care sales in 2019, particularly on candle air fresheners. Novelty scents such as “Relaxing Zen” have become important within the category as North Macedonians look to invest more in their wellbeing. ...

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    Country Report

    Country Report

    Dishwashing in North Macedonia

    Feb 2020

    Dishwashing machine penetration in North Macedonia continued to grow in 2019, thanks to rising purchasing power, and was the main factor to positively influence growth of automatic dishwashing products in the year. In fact, automatic dishwashing ...

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    Country Report

    Country Report

    Surface Care in North Macedonia

    Feb 2020

    Surface care witnessed strong growth in demand for specialised surface care products in 2019. There was growing demand among local businesses and households for surface care products as businesses and living spaces continued to expand and require ...

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    Country Report

    Country Report

    Laundry Care in North Macedonia

    Feb 2020

    The penetration rate of washing machines became even higher in North Macedonia in 2019. Automatic washing clearly is the prevailing method of laundry care and laundry detergents are the most developed ranges in the category. The latest innovations ...

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    Country Report

    Country Report

    Home Care in North Macedonia

    Feb 2020

    Home care achieved moderate retail value growth in 2019 thanks to strong performances in the most robust home care categories, particularly laundry detergents and dishwashing. These two quite significant home care ranges witnessed significant levels ...

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    Country Report

    Country Report

    Toilet Care in North Macedonia

    Feb 2020

    Toilet care continued to record moderate growth in 2019, largely driven by the rising significance of the convenience trend, an increasingly important factor supporting sales increases in toilet care and many other home care categories in 2019. The ...

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    Country Report

    Country Report

    Bleach in North Macedonia

    Feb 2020

    The popularity of bleach waned over the review period, mostly resulting in volume sales declines. Innovation within surface care has led to the development of many new brands, many of which specialise in the maintenance of specific surfaces. ...

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    Country Briefing

    Country Briefing

    Sustainability: North Macedonia

    Jan 2020

    The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: North Macedonia

    Jan 2020

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Briefing

    Country Briefing

    Business Dynamics: North Macedonia

    Jan 2020

    A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism to understand the strengths ...

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    Country Report

    Country Report

    RTD Tea in North Macedonia

    Dec 2019

    RTD tea in North Macedonia experienced stable demand in 2019, driven by the performance of the only format available, still RTD tea. The prolonged and warm weather in the country during the summer season helped to support demand for RTD tea at the ...

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    Country Report

    Country Report

    Soft Drinks in North Macedonia

    Dec 2019

    Soft drinks in North Macedonia recorded a stronger performance in both off-trade volume and current value terms in 2019, due to a more stable political environment and improving economic growth following a situation where consumers’ purchasing power ...

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    Country Report

    Country Report

    Concentrates in North Macedonia

    Dec 2019

    Concentrates experienced stagnating demand overall, due to the performance of liquid concentrates in 2019. The latter used to be a popular format in North Macedonia, but interest began to wane over the review period, with the category quickly losing ...

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    Country Report

    Country Report

    Carbonates in North Macedonia

    Dec 2019

    Carbonates in North Macedonia recorded a marginally stronger performance in 2019, driven by the more popular category of non-cola carbonates. There have been many published articles and other media reports in the country that have discussed the ...

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    Country Report

    Country Report

    Energy Drinks in North Macedonia

    Dec 2019

    Despite growing awareness of the potential harmfulness associated with overconsumption of energy drinks, the category continued to experience stronger growth in 2019 in both off-trade and on-trade volume terms. With high levels of sugar and caffeine ...

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    Country Report

    Country Report

    RTD Coffee in North Macedonia

    Dec 2019

    The niche of RTD coffee recorded stable remand in off-trade volume terms in 2019 in North Macedonia, as the category continued to grow from a low base, only entering the country in 2011. The appeal of RTD coffee amongst more affluent urban consumers ...

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    Country Report

    Country Report

    Juice in North Macedonia

    Dec 2019

    Demand for juice in North Macedonia remained stable in 2019, driven by the larger categories of juice drinks (up to 24% juice) and nectars, despite the increasingly negative perception linked to these drinks. This is due to reports in the media that ...

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    Country Report

    Country Report

    Bottled Water in North Macedonia

    Dec 2019

    Demand for bottled water strengthened in 2019 in North Macedonia, a trend experienced across the category. This performance was supported by a long hot summer, with local consumers frequently purchasing bottled water for on-the-go purposes to keep ...

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