north Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in North Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

North Macedonia StatisticsConsumer Lifestyles in North MacedoniaNorth Macedonia Country BriefingsFuture Demographics: North Macedonia in 2030

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    PEST Analysis: North Macedonia

    May 2021

    Accession to the European Union (EU) is a real prospect for North Macedonia. However, corruption is rife and the country is prone to political instability. EU accession could lead to solid output progression, despite high structural unemployment. The...

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    Country Briefing

    Country Briefing

    Business Dynamics: North Macedonia

    Mar 2021

    Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical...

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    Country Report

    Country Report

    Tissue and Hygiene in North Macedonia

    Mar 2021

    The overall impact of the COVID-19 pandemic on tissue and hygiene in North Macedonia is expected to be limited in 2020, although stronger growth is likely to be seen in some areas of retail tissue and hygiene as a result of the pandemic. A fear of ...

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    Country Report

    Country Report

    Retail Tissue in North Macedonia

    Mar 2021

    Retail tissue saw a rise in demand during the first quarter of 2020, with stock shortages following panic-buying sprees across North Macedonia. Consumers were motivated by fears that the production of tissue products would halt, and the supply of ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in North Macedonia

    Mar 2021

    Disruption of business, travel and horeca due to the COVID-19 pandemic will have a significant negative impact on away-from-home tissue in 2020 overall. Lack of incoming travel flows and a halt to business activities across several areas including ...

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    Country Report

    Country Report

    Retail Adult Incontinence in North Macedonia

    Mar 2021

    The first quarter of 2020 saw a spike in demand for retail adult incontinence products, although demand swiftly normalised. Such products are used primarily by the elderly, who form a vulnerable group in light of the COVID-19 pandemic and are more ...

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    Country Report

    Country Report

    Wipes in North Macedonia

    Mar 2021

    In 2020, wipes overall will see only marginal growth whilst individual product areas have witnessed steep rises and declines, offsetting each other to result in little impact from the COVID-19 pandemic. Consumers have been showing greater concern for...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in North Macedonia

    Mar 2021

    Although the first few months of 2020 saw consumers stockpiling nappies/diapers/pants, demand quickly normalised and no increase in the number of nappies needed has been recorded. In fact, in response to the COVID-19 pandemic, both current value and ...

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    Country Report

    Country Report

    Sanitary Protection in North Macedonia

    Mar 2021

    The COVID-19 pandemic will only lead to slight slowed current value growth in 2020 overall, with demand remaining stable due to the nature of the products. There was no notable stockpiling of sanitary protection products in the country when lockdown ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: North Macedonia

    Mar 2021

    Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will ...

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    Country Report

    Country Report

    Direct Selling in North Macedonia

    Mar 2021

    Direct selling is the smallest type of retailing in North Macedonia in terms of current value sales and has registered very little value growth over the review period. In 2020, direct selling suffered double-digit value decline. With COVID-19, ...

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    Country Report

    Country Report

    Retailing in North Macedonia

    Mar 2021

    COVID-19 had a negative impact on retailing in North Macedonia in 2020, with overall value sales declining. There were significant job losses and economic uncertainty as services were curtailed due to COVID-19. With purchasing power reduced, ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in North Macedonia

    Mar 2021

    Overall, health and beauty specialists were unaffected by COVID-19, with value sales up by a few percentage points on 2019. However, the performance was not uniform across all channels. The largest channel, chemists/pharmacies, registered healthy ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in North Macedonia

    Mar 2021

    Traditional grocery retailers were largely unaffected by COVID-19, with similar current value sales to 2019. However, modern grocery performed better where shopping was physically easier in light of COVID-19 restrictions. Within traditional grocery, ...

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    Country Report

    Country Report

    Mixed Retailers in North Macedonia

    Mar 2021

    Mixed retailers comprises mainly variety retailer Studio Moderna in North Macedonia and with consumers prioritising essential goods in 2020, as a result of COVID-19, Studio Moderna suffers steep value decline of over a fifth. Studio Moderna was also ...

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    Country Report

    Country Report

    Mobile E-Commerce in North Macedonia

    Mar 2021

    Mobile e-commerce was the strongest performer in 2020, with current value growth increasing by more than a third. However, current value growth was actually lower than over the review period but this growth was from a very small base and it could be ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in North Macedonia

    Mar 2021

    Of all retailers, apparel and footwear specialist retailers were the worst affected by COVID-19, with value declining by more than a fifth. Outlets were closed for part of the year and when outlets did reopen, there was little demand. With people ...

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    Country Report

    Country Report

    Modern Grocery Retailers in North Macedonia

    Mar 2021

    Modern grocery retailers were largely unaffected by COVID-19, with current value growth up by a few percentage points and similar to current value growth in 2019. However, there were changes in consumer behaviour. Hypermarkets performed well, with ...

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    Country Report

    Country Report

    E-Commerce in North Macedonia

    Mar 2021

    While e-commerce had been growing strongly over the review period, due to increased internet penetration and growing trust in online security, 2020 was an exceptional year, with current value growing by nearly a fifth. Consumers turned to online ...

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    Country Report

    Country Report

    Dishwashing in North Macedonia

    Feb 2021

    Dishwashing is anticipated to respond well to the COVID-19 crisis in volume terms as all product areas will record impressive growth in 2020 overall. This has been a direct consequence of the pandemic as due to lockdown; consumers have been spending ...

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