Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Macedonia StatisticsConsumer Lifestyles in MacedoniaMacedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Baby and Child-Specific Products in Macedonia

    Jun 2019

    The improving quality of life and the growing importance of the convenience trend helped baby and child-specific products to achieve current value growth in 2018, despite the negative demographics. The category managed to outperform the previous two ...

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    Bath and Shower in Macedonia

    Jun 2019

    In 2018, bath and shower remained one of the most dynamic beauty and personal care categories in terms of innovation and frequent key new launches. These two factors positively impacted the prospects for growth for the category, as consumers remain ...

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    Colour Cosmetics in Macedonia

    Jun 2019

    In 2018, colour cosmetics achieved moderate current value growth, mainly due to the growth of colour cosmetics categories which reflect the growing consumer demand for make-up with added skin care benefits and those which provide a more natural look....

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    Deodorants in Macedonia

    Jun 2019

    Like many other beauty and personal care categories, deodorants was negatively impacted by demographic trends, due to the combination of the low birth rate and significant migratory trend out of Macedonia to other more developed countries. The ...

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    Depilatories in Macedonia

    Jun 2019

    Hair removers/bleaches saw the fastest current value growth in depilatories in 2018, thanks to the growing popularity of these products. Hair removers/bleaches offer greater convenience to women, who are the main target consumers. Over the forecast ...

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    Fragrances in Macedonia

    Jun 2019

    Mass fragrances managed to outperform premium fragrances in current value terms in 2018, as local consumers economised in a year which saw lower than anticipated economic growth, largely impacted by the effects of the significant political crisis. ...

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    Hair Care in Macedonia

    Jun 2019

    Growth in hair care slowed down in current value terms in 2018 compared with earlier in the review period, due to the negative impact of demographic trends in the country, resulting in lower volume demand for most beauty and personal care categories ...

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    Mass Beauty and Personal Care in Macedonia

    Jun 2019

    In 2018, mass fragrances, especially mass women’s fragrances, achieved the fastest current value growth in mass beauty and personal care. This was driven by frequent key new launches and lower unit prices compared with premium fragrances; thus, ...

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    Men's Grooming in Macedonia

    Jun 2019

    Men’s skin care saw the strongest current value growth within men’s grooming in 2018, especially premium men’s skin care, which is increasingly popular amongst local consumers. This is despite the fact that the unit prices of premium skin care ...

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    Oral Care in Macedonia

    Jun 2019

    Oral care witnessed slower than expected current value growth in 2018 compared with last year’s forecasts. This was largely due to the underperformance of the biggest oral care categories, primarily toothpaste and (manual) toothbrushes. Part of the ...

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    Beauty and Personal Care in Macedonia

    Jun 2019

    In 2018, beauty and personal care achieved moderate current value growth, mainly in response to the stable performance of the bigger beauty and personal care categories, particularly mass fragrances, bath and shower and hair care, particularly ...

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    Premium Beauty and Personal Care in Macedonia

    Jun 2019

    The overall improvement in the quality of life over the review period resulted in growing demand for premium beauty and personal care products in 2018. This was and will remain the most important driver of the growth of premium beauty and personal ...

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    Skin Care in Macedonia

    Jun 2019

    Skin care is amongst the best-performing beauty and personal care categories. It exhibits above-average growth rates, although in reality it marginally underperformed in 2018 compared with last year's forecasts. Several factors had a limiting impact ...

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    Sun Care in Macedonia

    Jun 2019

    Sun care performed better than previously forecast in 2018, primarily due to the favourable weather conditions which prevailed during the summer of 2018. Current value growth in sun care was amongst the best in beauty and personal care in 2018, ...

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    Country Profile

    Country Profile

    North Macedonia: Country Profile

    Apr 2019

    The economy will again experience moderate growth in 2019. Growth will be driven by investment, which is recovering after a downturn. Meanwhile, exports and private final consumption will provide moderate support. Medium term risks are tilted to the ...

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    Away-From-Home Tissue and Hygiene in Macedonia

    Apr 2019

    AFH tissue and hygiene in Macedonia continues to benefit from increased investment by the government in the public healthcare system. Besides, private initiatives and the growth of the business and horeca channels contributed to significant growth of...

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    Nappies/Diapers/Pants in Macedonia

    Apr 2019

    Strong saturation, coupled with the stagnant population aged 0-3, continued to have a negative impact on nappies/diapers/pants in 2018. Since the growth of nappies/diapers/pants in Macedonia is highly dependent on growth in the birth rate and volume ...

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    Tissue and Hygiene in Macedonia

    Apr 2019

    In 2018, retail tissue and hygiene achieved moderate current value growth. This was due to the solid performances of the most robust retail tissue categories – particularly toilet paper, which is the single largest category, and paper towels, which ...

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    Retail Adult Incontinence in Macedonia

    Apr 2019

    In 2018, retail adult incontinence managed to recover following a significant double-digit decline in 2017, which was caused by the lower than usual consumer demand for adult incontinence products. Both light and moderate/heavy incontinence improved ...

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    Retail Tissue in Macedonia

    Apr 2019

    The vast majority of local consumers are extremely price-sensitive. In response, the leading players in retail tissue have been targeting these consumers by offering significant and frequent promotions and discounts on retail tissue products. In ...

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