Macedonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Macedonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Macedonia StatisticsConsumer Lifestyles in MacedoniaMacedonia Country BriefingsFuture Demographics: Macedonia in 2030

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    Analgesics in Macedonia

    Feb 2019

    In 2018, increasing self-medication continued to positively impact most consumer health categories. Analgesics in particular continued to benefit from this trend as many local consumers are trying to avoid trips to the doctor and other medical ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Macedonia

    Feb 2019

    In 2018, cough, cold and allergy (hay fever) remedies continued to benefit from the self-medication trend. However, a milder winter adversely impacted demand and thus served to slow the volume sales of cough remedies and combination products in ...

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    Country Report

    Country Report

    Dermatologicals in Macedonia

    Feb 2019

    In 2018, consumer demand continued to rise for medicated skin care products. This helped support sales of dermatologicals despite increasing competition from the medicated skin care category within beauty and personal care. The boundaries between ...

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    Country Report

    Country Report

    Dietary Supplements in Macedonia

    Feb 2019

    In 2018, the health and wellness trend continued to drive sales of dietary supplements as a growing number of local consumers increasingly purchased these to complement their daily diets. Beauty, ageing, fitness and wellbeing remained major focus ...

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    Country Report

    Country Report

    Digestive Remedies in Macedonia

    Feb 2019

    The growing significance of fast food as a result of increasingly busy lifestyles and a lack of time to prepare healthy homemade meals is ironically the total opposite to local consumers’ growing focus on health and wellness, especially younger ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Macedonia

    Feb 2019

    A sense of wellbeing is becoming increasingly important to local consumers in Macedonia, the vast majority of whom have a great appreciation of herbal/traditional products when it comes to self-medication. Historically, Macedonians have been ...

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    Country Report

    Country Report

    Consumer Health in Macedonia

    Feb 2019

    Consumer health continued to perform well in Macedonia in 2018, with all categories registering solid to strong growth thanks to a combination of factors, particularly the growing health and wellness and convenience trends, and in spite of limited ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Macedonia

    Feb 2019

    In 2018, paediatric consumer health in Macedonia continued to suffer from a lack of paediatric-specific brands and products. In their absence, most consumers tend to use standard brands. Paediatric consumer health thus remained largely ...

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    Country Report

    Country Report

    Sports Nutrition in Macedonia

    Feb 2019

    In 2018, sports nutrition posted one of the strongest performances in consumer health. This can be attributed to consumers’ increased focus on health and wellbeing, resulting in a general fitness craze and rising participation in various sporting ...

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    Country Report

    Country Report

    Vitamins in Macedonia

    Feb 2019

    Local consumers’ greater focus on personal health and wellbeing contributed to the ongoing steady growth of vitamins in 2018. Many vitamins, both single and combination products, are being bought to supplement consumers’ daily diets. However, at the ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Macedonia

    Feb 2019

    Physical appearance is becoming increasingly important to local consumers. This is especially true for younger generations, particularly millennials. They are paying greater attention to their personal health and wellness, with this trend being the ...

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    Country Report

    Country Report

    Wound Care in Macedonia

    Feb 2019

    Over the review period wound care in Macedonia was positively impacted by the growing importance of the convenience and self-medication trends, helping this mature category to maintain steady growth, even during periods of economic duress and ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Macedonia

    Jan 2019

    A stable and competitive business environment is vital to help attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism risks to understand the strengths and ...

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    Country Profile

    Country Profile

    Macedonia: Country Profile

    Jan 2019

    The economy will grow in 2018 after stagnating in 2017. Growth will be buoyed by robust exports. Meanwhile, the domestic economy will strengthen with a rebound in government spending and sustained momentum in household consumption. Fixed investment ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Macedonia

    Jan 2019

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Briefing

    Country Briefing

    Natural Resources: Macedonia

    Jan 2019

    The Natural Resource landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors such as agriculture, energy, mining and ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Macedonia

    Jan 2019

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Report

    Country Report

    Packaged Food in Macedonia

    Dec 2018

    Packaged food maintained a healthy growth rate in 2018, with the vast majority of its categories in positive territory. The political crisis subsided in late 2017 following the formation of the newly appointed government and parliament. Nonetheless, ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

    US$570
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    Country Report

    Country Report

    Baked Goods in Macedonia

    Nov 2018

    In 2018, the growing demand for healthy wholegrain bread and baked goods in general, continued. This increased demand helped shaped the entire category, which increasingly witnessed key new launches offering greater specific value and wholegrain ...

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