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Strategy Briefing

Major Appliances in Latin America

34 pages, Nov 2018

US$1,325

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About This Report

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Latin America has been the centre of turbulent economic and political events, which shaped the performance of major appliances over the review period. Brazil comprises a major market in the region, and its economic revival is key to the regional growth of major appliances over the forecast period. Innovations in major appliances mainly focus on energy-saving, to appeal to price-conscious consumers in a period of economic uncertainty.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The challenging economic situation affects major appliances

The economic recession in Brazil and persistently high inflation in Venezuela led to a sharp drop in demand for major appliances in Latin America. The macroeconomic situation in Argentina and Colombia continued to be sluggish, having the most impact on low-and middle-income consumers. Mexico and Chile, by comparison, are relatively well-placed and expected to drive the growth of major appliances, aided by suitable credit facilities and discounted shopping occasions, such as Black Friday.

Energy-efficiency and smart, connected appliances are two key themes for innovation

Consumers with higher disposable incomes, who are less affected by challenging economic times, seek to upgrade their homes with value-added major appliances. Refrigeration appliances in particular have witnessed smart innovation in the form of touch-screen controls and different cooling system technologies offered by multinational brands such as Samsung. Price-sensitive consumers, on the other hand, seek out energy-efficient major appliances to reduce their energy costs.

Multinationals have a dominant presence in major appliances

Whirlpool and Electrolux have the most significant presence in major appliances across Latin American markets. Electrolux maintains a complete product portfolio at attractive prices, whereas Whirlpool attempts to roll-out more value-added products, especially within home laundry and refrigeration appliances. Some domestic companies with a good understanding of the local market, such as Jose M Alladio E Hijos in Argentina, have also shown good performances.

Increasing internet penetration is shaping the retail landscape

Electronics and appliance specialist retailers has been the most relevant channel for the distribution of major appliances across Colombia, Argentina, Venezuela and Brazil. However, a gradual shift in consumers’ shopping habits has led to internet retailing emerging as a key growth channel. Multichannel approaches are also becoming more common, especially among millennial consumers, who are keen to research and compare product features and prices before purchasing appliances.

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Introduction

Scope

Key findings

Regional Overview

Latin America: economic instability leads to a dampening of sales

Brazil and Mexico to drive a revival in sales of major appliances

Energy-efficiency has consistent appeal across the region

Difficult economic conditions make cost considerations a priority

Mexico leads major appliances; Brazil and Venezuela struggle

Growth in Mexico due to energy-saving as well as smart features

Steady growth in non-store retailing buoyed by internet penetration

Multichannel approaches suitable for changing consumer habits

Leading Companies and Brands

International companies enjoy higher trust in major appliances

Brazil and Mexico sway the sales of multinationals in opposite directions

Samsung is successful in having a presence across multiple markets

Its diverse portfolio in major appliances maintains Electrolux’s leadership

Forecast Projections

Mexico already on a growth path, Brazil is expected to recover

Built-in appliances offer higher returns from wealthy households

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

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Megatrends

Strategy Briefing

Major Appliances in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The challenging economic situation affects major appliances

Energy-efficiency and smart, connected appliances are two key themes for innovation

Multinationals have a dominant presence in major appliances

Increasing internet penetration is shaping the retail landscape

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Latin America: economic instability leads to a dampening of sales

Brazil and Mexico to drive a revival in sales of major appliances

Energy-efficiency has consistent appeal across the region

Difficult economic conditions make cost considerations a priority

Mexico leads major appliances; Brazil and Venezuela struggle

Growth in Mexico due to energy-saving as well as smart features

Steady growth in non-store retailing buoyed by internet penetration

Multichannel approaches suitable for changing consumer habits

Leading Companies and Brands

International companies enjoy higher trust in major appliances

Brazil and Mexico sway the sales of multinationals in opposite directions

Samsung is successful in having a presence across multiple markets

Its diverse portfolio in major appliances maintains Electrolux’s leadership

Forecast Projections

Mexico already on a growth path, Brazil is expected to recover

Built-in appliances offer higher returns from wealthy households

Country Snapshots

Argentina: market context

Argentina: competitive and retail landscape

Brazil: market context

Brazil: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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