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Strategy Briefing
Major Appliances: Recovery and the Future for Core Categories
Apr 2011
US$2,000
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Major appliances managed to post a recovery in 2010 at a global level, surpassing pre-crisis volumes. Government stimuli in several key markets, for example, China and the US had a direct impact on returning the appliances industry back to overall volume growth. Emerging markets drove the industry forward and are also expected to do so in the forecast period, with all categories performing positively in 2010-2015.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
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Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Mapping the recovery in 2010
Macroeconomic Overview
Consumer appliances – recovery is underway
Major appliances: Global performance by category
Major appliances: Category performance minus BRIICs
Big ticket items and the macroeconomic factor
2011-2015: Growth to stabilise after recovery
Emerging markets continue to lead recovery
Unemployment situation improves
Households in many major markets are still in debt
Slump in construction and mortgage lending affects built-in
Regional Spotlight
Emerging markets overtake developed
Performance in developed markets
Emerging markets performance
Major appliances – regional volume and value performances
Regional winners and losers in major appliances in 2010
Western Europe’s cautious recovery
Model scenario: Western Europe home laundry
Model scenario: Western Europe refrigeration
Eastern Europe’s recovery led by Russia
Asia Pacific spurred by new consumers
North America shows signs of recovery
Latin America will drive value growth
Australasia’s recovery yet to start
Category Performance in 2010 and Beyond
Major appliances: Volume and value category performance
Faster than expected recovery for major appliances
Refrigeration appliances global overview
Refrigeration format type diverse across major markets
Refrigeration appliances regional performance
Outlook for refrigeration appliances
Case study: Taxation policies in Brazil affect prices
Home laundry appliances - global overview
Market slowly moves towards front-loading format
Outlook for home laundry
Home laundry appliances - regional performance
Dishwashers global overview
Dishwashers regional performance
Outlook for dishwashers
Case study: Consumers, convenience and smaller kitchens
Case study: Western European households
Large cooking appliances global overview
Preference in format varies by market
Large cooking appliances regional performance
Outlook for large cooking appliances
Microwaves global overview
Microwaves regional performance
Outlook for microwaves
Outlook
What the future holds
Report Definitions
Category definitions (1)
Category definitions (2)
Category definitions (3)
Category definitions (4)
Category definitions (5)
Category definitions (6)
Category definitions (7)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- The World Beyond the Pandemic | Jun 2021
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Complete Catalogue
Strategy Reports
- The World Beyond the Pandemic | Jun 2021
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008