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Strategy Briefing

Major Appliances: Recovery and the Future for Core Categories

Apr 2011

US$2,000

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About This Report

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Major appliances managed to post a recovery in 2010 at a global level, surpassing pre-crisis volumes. Government stimuli in several key markets, for example, China and the US had a direct impact on returning the appliances industry back to overall volume growth. Emerging markets drove the industry forward and are also expected to do so in the forecast period, with all categories performing positively in 2010-2015.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Introduction

Scope

Key findings

Mapping the recovery in 2010

Macroeconomic Overview

Consumer appliances – recovery is underway

Major appliances: Global performance by category

Major appliances: Category performance minus BRIICs

Big ticket items and the macroeconomic factor

2011-2015: Growth to stabilise after recovery

Emerging markets continue to lead recovery

Unemployment situation improves

Households in many major markets are still in debt

Slump in construction and mortgage lending affects built-in

Regional Spotlight

Emerging markets overtake developed

Performance in developed markets

Emerging markets performance

Major appliances – regional volume and value performances

Regional winners and losers in major appliances in 2010

Western Europe’s cautious recovery

Model scenario: Western Europe home laundry

Model scenario: Western Europe refrigeration

Eastern Europe’s recovery led by Russia

Asia Pacific spurred by new consumers

North America shows signs of recovery

Latin America will drive value growth

Australasia’s recovery yet to start

Category Performance in 2010 and Beyond

Major appliances: Volume and value category performance

Faster than expected recovery for major appliances

Refrigeration appliances global overview

Refrigeration format type diverse across major markets

Refrigeration appliances regional performance

Outlook for refrigeration appliances

Case study: Taxation policies in Brazil affect prices

Home laundry appliances - global overview

Market slowly moves towards front-loading format

Outlook for home laundry

Home laundry appliances - regional performance

Dishwashers global overview

Dishwashers regional performance

Outlook for dishwashers

Case study: Consumers, convenience and smaller kitchens

Case study: Western European households

Large cooking appliances global overview

Preference in format varies by market

Large cooking appliances regional performance

Outlook for large cooking appliances

Microwaves global overview

Microwaves regional performance

Outlook for microwaves

Outlook

What the future holds

Report Definitions

Category definitions (1)

Category definitions (2)

Category definitions (3)

Category definitions (4)

Category definitions (5)

Category definitions (6)

Category definitions (7)

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Megatrends

Strategy Briefing

Major Appliances: Recovery and the Future for Core Categories

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Mapping the recovery in 2010

Macroeconomic Overview

Consumer appliances – recovery is underway

Major appliances: Global performance by category

Major appliances: Category performance minus BRIICs

Big ticket items and the macroeconomic factor

2011-2015: Growth to stabilise after recovery

Emerging markets continue to lead recovery

Unemployment situation improves

Households in many major markets are still in debt

Slump in construction and mortgage lending affects built-in

Regional Spotlight

Emerging markets overtake developed

Performance in developed markets

Emerging markets performance

Major appliances – regional volume and value performances

Regional winners and losers in major appliances in 2010

Western Europe’s cautious recovery

Model scenario: Western Europe home laundry

Model scenario: Western Europe refrigeration

Eastern Europe’s recovery led by Russia

Asia Pacific spurred by new consumers

North America shows signs of recovery

Latin America will drive value growth

Australasia’s recovery yet to start

Category Performance in 2010 and Beyond

Major appliances: Volume and value category performance

Faster than expected recovery for major appliances

Refrigeration appliances global overview

Refrigeration format type diverse across major markets

Refrigeration appliances regional performance

Outlook for refrigeration appliances

Case study: Taxation policies in Brazil affect prices

Home laundry appliances - global overview

Market slowly moves towards front-loading format

Outlook for home laundry

Home laundry appliances - regional performance

Dishwashers global overview

Dishwashers regional performance

Outlook for dishwashers

Case study: Consumers, convenience and smaller kitchens

Case study: Western European households

Large cooking appliances global overview

Preference in format varies by market

Large cooking appliances regional performance

Outlook for large cooking appliances

Microwaves global overview

Microwaves regional performance

Outlook for microwaves

Outlook

What the future holds

Report Definitions

Category definitions (1)

Category definitions (2)

Category definitions (3)

Category definitions (4)

Category definitions (5)

Category definitions (6)

Category definitions (7)

Why buy this report?

Want to find out more about this report?

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