Euromonitor Consulting helps your organisation interpret and understand its market landscape and the realities impacting successful strategy development.
Evaluate the size of the total market and its categories to understand growth patterns and key growth drivers impacting your business.
Current sales quantifying the size of
Category sales and shares
Market and category drivers and barriers to entry
Historical market development and
reasons for growth
An overview of the regulatory environment
Future market outlook and expected developments
Understand the structure of the market, level of concentration or fragmentation and identify key competitors. Assess their sales performance, positioning and strategic focus to understand who is winning and losing and why.
Positions of your brands and competitor brands across categories and geographies
Sales of leading brands in each category
Areas where you and your competitors are winning and losing and why
Alerts on up-and-coming players and emerging threats
Whether retail or B2B sales, market analysis research provides a view on a distribution landscape, helping your organisation understand what channels account for a majority of sales in a country and why.
Share and sales for the leading distribution channels
Pricing, promotion and other channel metrics
Major distribution trends and variation by category
Value chain and markup analysis
Trade terms, distribution agreements and best practices
Private label activity
How key products are positioned in the market in terms of price, unique selling points, target and
Visuals of how products are presented in leading local stores
A view inside the store, with product placement information
Graphical representation of product by type of positioning
Examples of recent promotional efforts from manufacturers or retail channels
Labelling, endorsement and packaging information