Marriott International Inc in Travel

January 2022

Marriott International is the world’s largest hotel company. It has a particularly strong presence in North America and within luxury and upscale hotels. While North America represents the majority of the company’s portfolio, Marriott is actively expanding in Asia, especially in China and India. The Coronavirus (COVID-19) pandemic has led to a loss of business travel revenue for the company, but Marriott is responding by expanding leisure travel offerings, such as all-inclusive resorts.

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Euromonitor International's report on Marriott International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Marriott International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Marriott International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Marriott International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Marriott’s global footprint
Company overview
Growth decomposition
Marriott sales by region

Exposure to Future Growth

Exposure to growth

Competitive Positioning

R elative performance
Key categories and markets
Key brands


Bonvoy moves to dynamic award pricing
Marriott relaunches Bonvoy Moments

Luxury Expansion

Soft brands and fee potential drive Marriott’s luxury portfolio growth
All-inclusive properties grow in Latin America

Key Findings

Executive summary


Projected Company Sales: FAQs
Projected Company Sales: FAQs


Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

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