As the global leader in chocolate confectionery, gum and fruit and nut bars, Mars Inc is one of the world’s most prominent snacks players. Having overcome the setbacks seen during the pandemic, such as a severe hit to impulse/on-the-go purchases, Mars has been facing up to a post-pandemic world battling high inflation. However, the company will continue to build on its iconic brands at the same time as embracing sustainability as well as expanding its presence in key emerging markets.
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Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc.
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