Mars Inc in Snacks

October 2023

As the global leader in chocolate confectionery, gum and fruit and nut bars, Mars Inc is one of the world’s most prominent snacks players. Having overcome the setbacks seen during the pandemic, such as a severe hit to impulse/on-the-go purchases, Mars has been facing up to a post-pandemic world battling high inflation. However, the company will continue to build on its iconic brands at the same time as embracing sustainability as well as expanding its presence in key emerging markets.

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This report comes in PPT.


Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mars Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Mars Inc´s global footprint
US and chocolate confectionery remain key markets for Mars Inc
Market momentum drives growth for Mars Inc
Chocolate confectionery in the US will dominate Mars Inc’s new sales
No changes expected among the top 10 players in the coming years
Mars continues expanding its healthy snacking options
New packaging solutions show Mars Inc’s commitment to sustainability
All top 10 players recording increasing sales over 2020-2023
Chocolate confectionery the main area of overlap, although snack bars is growing
Mars Inc’s key categories and markets
Mars Inc’s key brands
Focus on digital growth important, but store-based sales continue to dominate
A regular stream of novelties and innovations keeps the Mars Inc brands in the news
Sustainable snacking for the future
North America still clearly leads Mars Inc’s confectionery sales
Gum the next biggest revenue generator for Mars after chocolate confectionery
Chocolate pouches and bags edge ahead of countlines globally in the pandemic
North America dominates Mars Inc’s snack bars sales
KIND leads sales of fruit and nut bars, but other brands present elsewhere
It’s a KIND of magic
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Why buy this report:

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