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Mars Inc in Snacks

January 2022

Mars Inc is one of the world’s leading snacks companies, with a key focus on chocolate confectionery and a considerable reliance on the US market. In the past two years, market conditions were heavily impacted by COVID-19, which created multiple challenges for the company. While much of the competition came out ahead, Mars Inc has long-lasting plans for success through sustainability and digital revolution.

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This report comes in PPT.


Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mars Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Mars Inc´s global footprint
Company overview: strong in chocolate, but not without challenges
Growth decomposition: counteracting sticky conditions
Exposure to future growth: domestic market dominates
R elative performance: outshone by rivals
Competitor overlap: contesting the same segments
Key categories and markets
Key brands
Pandemic conditions continue to define innovation
Focus on digital growth and physical experience
Sustainable snacking for the future
Chocolate confectionery sales by region: reorganising to boost growth
Top countries in chocolate confectionery: adapting to consumer needs
Projected chocolate confectionery sales: growth in emerging markets
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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