Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping relieve dependence on its two largest markets the US and China, but future growth is threatened by Natura & Co’s acquisition of Avon Products Inc.
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Euromonitor International's report on Mary Kay Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.
Company and market share data provide a detailed look at the financial position of Mary Kay Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mary Kay Inc.
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