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Strategy Briefing

Masculinity Vs Health: Challenges and Opportunities

42 pages, May 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Cultural and social pressures shape men as tough, which ultimately affects their health outcomes. A strong sense of independence, control & resilience often prevents men from seeking timely help related to health. Not surprisingly male life expectancy shows unfavourable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion of men’s health. The challenge is to find successful approaches.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Masculinity remains a challenge to good health

The masculinity effect hinders the improvement of health in men. Male life expectancy rates still lag behind female rates in most countries.

Men want full control of their lives, but health problems will control them at some point

Health is about care and it still contradicts the principle of masculinity, as care may imply weakness. Men prefer to take control of health on their own terms, which may not be the most effective approach. In fact, health issues eventually take control of men later in life, as unhealthy lifestyles and risky behaviours promote adverse medical conditions and diseases.

Slowly but surely, men are taking an active role in their health

Although women remain the main caretakers in families, men are increasingly taking a more active role in their health by adopting self-care and self-medication practices, which are being adapted by health organisations and companies to meet manly cultural beliefs, lifestyles and attitudes.

Newer gender-specific options promote purchases from men

Gender-based formulations in consumer health are emerging in all regions. Male-specific analgesics, digestive remedies and multivitamins, among others, represent a newer array of products targeting specific needs of males.

Consumer health offers a wide array of products to address men’s health concerns

Consumer health already offers several options to help men treat minor conditions and prevent diseases. The male ageing population will provide bright prospects for consumer health, as more men are anticipated to adopt self-care practices.

Changing the perception of health in men is a difficult but not impossible task

The ultimate goal is to improve male life expectancy rates via timely treatment and prevention of diseases, promoted in part by consumer health. Changing cultural traits and lifestyles is not an easy endeavour, but taking little steps will positively impact health outcomes and generate value for the industry.

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Introduction

Scope

Key findings

An Overview of Masculinity and Health Indicators

Masculinity is a matter of perception

Male life expectancy as an indicator of health issues

Gender inequality in health persists around the world

Common life stressors that affect health outcomes in men

Diseases that are killing men: Cardiovascular disease and cancer

The risky period in life

Mental and risky behaviours leading to death

What Does Consumer Health Offer to Men?

Weight gain becoming a concern for men

The trend of fitness for the masses

Alcohol consumption and hangover cures

The prevailing concern regarding hair loss and self-image

The aches of life

Aiming for healthy skin

Men are paying more attention to health maintenance

Dietary supplements may help with sexual health

The challenges of quitting tobacco smoking

Reducing tobacco smoking to reduce health risk

Dealing with sporadic acidity in the stomach

Gastroesophageal reflux disease (GERD) in men

Approaching and Talking to Men

Talking to men about health

Alternative options for finding help

Will online communities and digital media help men in the future?

Samples of consumer health products addressing men’s health

What is the Future of Men’s H ealth

The ageing male

What is the Future of Men’s Health

Prospects for consumer health

A captive market waiting to be effectively approached

The future generation

Challenges ahead

Definitions, References and Selected Resources

Data parameters and report definitions

Consumer health definitions

Appendix: References and selected resources

Appendix: Selected resources

Why buy this report?

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Megatrends

Strategy Briefing

Masculinity Vs Health: Challenges and Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Masculinity remains a challenge to good health

Men want full control of their lives, but health problems will control them at some point

Slowly but surely, men are taking an active role in their health

Newer gender-specific options promote purchases from men

Consumer health offers a wide array of products to address men’s health concerns

Changing the perception of health in men is a difficult but not impossible task

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

An Overview of Masculinity and Health Indicators

Masculinity is a matter of perception

Male life expectancy as an indicator of health issues

Gender inequality in health persists around the world

Common life stressors that affect health outcomes in men

Diseases that are killing men: Cardiovascular disease and cancer

The risky period in life

Mental and risky behaviours leading to death

What Does Consumer Health Offer to Men?

Weight gain becoming a concern for men

The trend of fitness for the masses

Alcohol consumption and hangover cures

The prevailing concern regarding hair loss and self-image

The aches of life

Aiming for healthy skin

Men are paying more attention to health maintenance

Dietary supplements may help with sexual health

The challenges of quitting tobacco smoking

Reducing tobacco smoking to reduce health risk

Dealing with sporadic acidity in the stomach

Gastroesophageal reflux disease (GERD) in men

Approaching and Talking to Men

Talking to men about health

Alternative options for finding help

Will online communities and digital media help men in the future?

Samples of consumer health products addressing men’s health

What is the Future of Men’s H ealth

The ageing male

What is the Future of Men’s Health

Prospects for consumer health

A captive market waiting to be effectively approached

The future generation

Challenges ahead

Definitions, References and Selected Resources

Data parameters and report definitions

Consumer health definitions

Appendix: References and selected resources

Appendix: Selected resources

Appendix: Selected resources

Why buy this report?

Want to find out more about this report?

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