Mass Beauty and Personal Care in Belarus

May 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Mass Beauty and Personal Care industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Mass Beauty and Personal Care in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Mass Beauty and Personal Care in Belarus?
  • Which are the leading brands in Belarus?
  • How are products distributed in Belarus?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Mass Beauty and Personal Care in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of mass beauty and personal care slows thanks to home seclusion and price sensitivity in 2020
Advertising and new product development encourage sales of mass beauty and personal care in 2020
Multinationals retain their leading positions in 2020

RECOVERY AND OPPORTUNITIES

Mass beauty and personal care set for growth during the forecast period
Continuous attention to hygiene likely to impact sales positively in the forecast period
Drugstores/parapharmacies and e-commerce expected to increase value share during the forecast period

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020 Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020 Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020 Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025 Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020 Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Mass Beauty and Personal Care

  • Mass Baby and Child-specific Products
  • Mass Bath and Shower
      • Mass Eye Liner/Pencil
      • Mass Eye Shadow
      • Mass Mascara
      • Mass Other Lash and Brow Make-Up
      • Mass BB/CC Creams
      • Mass Blusher/Bronzer/Highlighter
      • Mass Foundation/Concealer
      • Mass Powder
      • Mass Other Facial Make-Up
      • Mass Lip Gloss
      • Mass Lip Liner/Pencil
      • Mass Lipstick
      • Mass Other Lip Products
      • Mass Nail Polish
      • Mass Nail Treatments/Strengthener
      • Mass Polish Remover
      • Mass Other Nail Products
    • Mass Colour Cosmetics Sets/Kits
  • Mass Deodorants
    • Mass Men's Fragrances
    • Mass Women's Fragrances
    • Mass Unisex Fragrances
    • Mass Fragrance Sets/Kits
  • Mass Hair Care
      • Mass Firming/Anti-Cellulite Body Care
      • Mass General Purpose Body Care
      • Mass Acne Treatments
      • Mass Face Masks
      • Mass Facial Cleansing Wipes
        • Mass Basic Moisturisers
        • Mass Anti-Agers
      • Mass Lip Care
      • Mass Liquid/Cream/Gel/Bar Cleansers
      • Mass Toners
    • Mass Hand Care
    • Mass Skin Care Sets/Kits
    • Mass Aftersun
    • Mass Self-Tanning
    • Mass Sun Protection

Mass Beauty and Personal Care

This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.

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