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Mass Beauty and Personal Care in
Bosnia and Herzegovina

Country Report

US$990
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Executive Summary

Jun 2019
PROSPECTS
Mass beauty and personal care is mature

Most sales in mass beauty and personal care are generated by only a few large mature categories, namely colour cosmetics, skin care and hair care. Mass products in these categories target consumers with basic care items; albeit typically supplementing this positioning with either a focus on variety (a popular strategy in colour cosmetics), or a masstige positioning, based on introducing cutting-edge technologies from the premium segment in more affordable packaging (a popular strategy in skin care and hair care).

Mass colour cosmetics and skin care see the strongest growth

Mass colour cosmetics and mass skin care saw the highest growth in mass beauty and personal care in Bosnia-Herzegovina in 2018. Growth in colour cosmetics was driven by demand from younger consumer groups, who were increasingly affected by the internet culture (bloggers, social media, tutorials, etc.

Drugstores/parapharmacies becomes the leading channel in many categories

The most important trend in the distribution landscape in mass beauty and personal care in 2018 was the growth of health and beauty specialist retailers, primarily drugstores/parapharmacies. Drugstores/parapharmacies has taken over as the leading channel in many mass beauty and personal care categories, offering consumers a superior range and affordable prices.

COMPETITIVE LANDSCAPE
International companies dominate mass beauty and personal care

Large international players dominated mass beauty and personal care in Bosnia-Herzegovina in value terms in 2018, led by Beiersdorf and L'Oréal Adria, which were the only players holding double-digit value shares. Both carry a complex mix of brands; albeit for Beiersdorf, most of these revolve around the Nivea brand name: Nivea Hair Care, Nivea Sun, Nivea Baby, Nivea for Men, etc.

Private label records strong growth in mass beauty and personal care

dm-Drogerie Markt recorded one of the highest increases in value share in mass beauty and personal care in Bosnia-Herzegovina during 2018, and also in the review period overall. Its private label lines are positioned to offer basic quality at prices lower than those of branded alternatives.

Domestic companies struggle in mass beauty and personal care

The presence of domestic and regional companies in mass beauty and personal care in Bosnia-Herzegovina remains low. Most of these companies are forced into positioning their brands as affordable alternatives to big brands; hence having to compete against the increasingly successful private label lines.

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Mass Beauty and Personal Care in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care is mature
Mass colour cosmetics and skin care see the strongest growth
Drugstores/parapharmacies becomes the leading channel in many categories

COMPETITIVE LANDSCAPE

International companies dominate mass beauty and personal care
Private label records strong growth in mass beauty and personal care
Domestic companies struggle in mass beauty and personal care

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Bosnia-Herzegovina sees continued growth
Internet platforms affect the marketing of beauty and personal care products
International companies dominate
Fragrances leads in terms of new product launches
Different shades of premium

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources