Executive Summary

Jun 2019
PROSPECTS
Mass fragrances leads growth, thanks to mass women’s fragrances

In 2018, mass fragrances, especially mass women’s fragrances, achieved the fastest current value growth in mass beauty and personal care. This was driven by frequent key new launches and lower unit prices compared with premium fragrances; thus, remaining an attractive proposition to the vast majority of consumers in Macedonia.

Mass skin care grows rapidly, driven by anti-agers and basic moisturisers

Mass skin care, led by mass anti-agers and mass basic moisturisers, achieved the second fastest current value growth in 2018. This growth was mainly driven by the growing consumer demand for skin care products which decelerate the ageing process, provide better moisturising and deliver more even-toned and healthier-looking skin.

The growth of mass beauty and personal care remains stable

Despite economic and political turbulence in 2017 and 2018, growth in mass beauty and personal care remained stable. Mass fragrances and mass skin care, with a focus on mass face and body care, remained the cornerstones of growth for the entire category.

COMPETITIVE LANDSCAPE
L'Oréal Groupe takes the lead in mass beauty and personal care

L’Oréal Groupe took the lead in mass beauty and personal care in value terms in Macedonia in 2018. It saw moderate growth in its value share thanks to the strength of its brand portfolio, led by its mass beauty and personal care brands Garnier, L'Oréal Paris and Elsève.

Avon is the leading brand in mass beauty and personal care

Direct selling company Avon Kozmetiks held third position in mass beauty and personal care in value terms in 2018, falling from the leading position the previous year. Nevertheless, thanks to the significant market penetration of its eponymous brand Avon, this brand maintained its long-standing lead in 2018.

International companies overwhelmingly dominate mass beauty and personal care

Within the top 10 companies competing in mass beauty and personal care, there are no domestic companies. This means that mass beauty and personal care is overwhelmingly dominated by capable international and global players, led by L'Oréal Groupe, Beiersdorf and Avon Kozmetiks.

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Mass Beauty and Personal Care in Macedonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in North Macedonia?
  • What are the major brands in North Macedonia?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Macedonia - Category analysis

HEADLINES

PROSPECTS

Mass fragrances leads growth, thanks to mass women’s fragrances
Mass skin care grows rapidly, driven by anti-agers and basic moisturisers
The growth of mass beauty and personal care remains stable

COMPETITIVE LANDSCAPE

L'Oréal Groupe takes the lead in mass beauty and personal care
Avon is the leading brand in mass beauty and personal care
International companies overwhelmingly dominate mass beauty and personal care

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees stable growth despite serious challenges
Innovation and frequent new launches positively impact beauty and personal care
International companies dominate beauty and personal care
Modern grocery retailers increases its share of distribution
Slower growth over the forecast period, due to saturation and economic woes

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources