Due to the outbreak of COVID-19 in 2020, a lockdown was installed in Russia in March, which led consumers to spend an increasing amount of time within the household. In addition, many consumers began to work from home, social occasions were cancelled, and places of public interest were closed.
All beauty specialist retailers were closed at the end of March 2020, and L'Etoile retail chain reported a 95% drop in turnover. Financial revenues of the L'Etoile retail chain, one of the largest sellers of cosmetics and fragrances in Russia, started to purely focus on e-commerce during the lockdown due to the forced closure of stores.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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