Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Russia

20 pages, Apr 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass beauty and personal care benefits from low disposable incomes

2017 became the fourth consecutive year when Russians experienced declining disposable incomes. This increased their price sensitivity and desire to spend less on non-essential goods.

Natural trend deeply penetrates mass beauty and personal care

With growing access to different kinds of information sources, which became available through the internet and growing digitalisation of Russian society, consumers’ awareness regarding a product’s composition and the possible harm of the chemical elements increased. In this respect, an increasing number of Russian consumers preferred to choose products with a natural or organic positioning; mass beauty and personal care was no exception.

COMPETITIVE LANDSCAPE

Competitive landscape in mass beauty and personal care remains fragmented

Mass beauty and personal care continued to be fragmented at the end of the review period, with the leading five players, L'Oréal Russia, Avon Products ZAO, Schwarzkopf & Henkel ZAO, Kalina Concern OAO and Oriflame Cosmetics ZAO, holding low combined value share in 2017. The companies were successful due to their widely recognised and trusted brands, consistent promotion and advertising strategies.

Private label remains low in mass beauty and personal care

The value share of private label remained low at the end of the review period, even though consumers’ disposable incomes continued to decline. This can be attributed to several reasons.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Russia?
What are the major brands in Russia?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Russia - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care benefits from low disposable incomes

Natural trend deeply penetrates mass beauty and personal care

COMPETITIVE LANDSCAPE

Competitive landscape in mass beauty and personal care remains fragmented

Private label remains low in mass beauty and personal care

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass beauty and personal care benefits from low disposable incomes

Natural trend deeply penetrates mass beauty and personal care

COMPETITIVE LANDSCAPE

Competitive landscape in mass beauty and personal care remains fragmented

Private label remains low in mass beauty and personal care

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Russia - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care benefits from low disposable incomes

Natural trend deeply penetrates mass beauty and personal care

COMPETITIVE LANDSCAPE

Competitive landscape in mass beauty and personal care remains fragmented

Private label remains low in mass beauty and personal care

CATEGORY DATA

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

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