Mass Beauty and Personal Care

Mass beauty and personal care saw strong current value growth in Vietnam in 2023. This growth was primarily driven by the segment’s capacity to accommodate a wide demographic through accessible pricing and a diverse product range. During the year,…

Mass beauty and personal care products continued to outsell their premium counterparts in the Philippines in 2023. These products remained the most affordable option for the majority of the population, many of whom did not have the resources to…

After a year of notable decline in 2022, mass beauty and personal care returned to low current value growth in China in 2023, although sales were unable to reach the 2021 level. The largest category in the mass segment remained mass skin care. For…

In Singapore, mass beauty and personal care experienced growth in 2023, with solid performances observed across various product categories. With consumers adopting a more conscientious approach to their expenditure and seeking value-driven options,…

Although growth slowed from the previous year, mass beauty and personal care maintained solid current value growth in South Korea in 2023. Mass colour cosmetics and general purpose body care were amongst the categories that saw healthy growth. Mass…

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…

The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…

2022 witnessed local consumers reviewing their expenditure due to growing pricing concerns amid an uncertain economic environment. Some chose more affordable options such as private label, encouraging retailers to also further invest in this space.…

During the pandemic, the revenue of mass beauty and personal care brands was driven primarily by stockpiling by consumers. As people were uncertain about the future and the availability of products, they began to stock up on essential items,…

Uzbekistan is not a wealthy country and the ongoing economic instability, on a global level, is leading consumers in the county to become increasingly price-sensitive. In turn, this is benefiting sales in mass beauty and personal care over premium…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

Mass beauty and personal care is by far the largest segment in Kazakhstan reflecting the needs of the general population. The majority of consumers seek affordable beauty and personal care to fit within a limited household and personal budgets.…

Mass beauty and personal care saw dynamic current value growth in 2022, returning to the pre-pandemic level of sales as COVID-19 ceased to have an impact. Many mass beauty and personal care products are claiming multiple benefits, backed up by…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…

Mass beauty and personal care witnessed double-digit growth in current value terms in 2022. This dynamism was in part due to consumers returning to more active lives outside the home and thus being willing to spend more on their appearance, but it…

Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…