Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…