Mass Beauty and Personal Care

Mass beauty and personal care enjoyed double-digit growth in Colombia in 2023, consolidating pre-pandemic levels. However, growth was largely due to inflationary pressures, which led consumers to explore mass brands because of their lower purchasing…

In 2023, mass beauty and personal care products in Argentina registered a stronger performance than premium offerings, reversing the trend noted in 2022. Much of this was due to import barriers, which challenged the supply of premium beauty and…

While premium beauty and personal care products continued to show a robust performance in 2022, there was also healthy growth in sales of mass products in 2022, driven by Brazilian consumers’ increasing attentiveness towards health and skin care.…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

Uruguayans became more price sensitive in 2022, as the inflation rate rose further above average levels and the cost of living put a further squeeze on household budgets. As a consequence, consumers have become highly responsive to discounts in the…

Direct selling is an important channel for mass beauty and personal care, thus challenges faced by this channel are affecting overall volume sales. According to industry experts, direct sellers are seeing volume decreases in sales created by…

Mass beauty and personal care still accounted for significantly more value sales than premium in 2022. However, its current value growth was slightly lower. High inflation, due to the war in Ukraine, which in turn increased global energy prices,…

Mass beauty and personal care recorded flat value growth in 2022, driven mainly by mass sun protection and mass deodorants. Categories such as mass hair care and mass skin care showed positive results but well below the growth rates observed during…

A large proportion of mass fragrances and colour cosmetics sales are made through the direct selling channel in Ecuador. Direct selling was hard hit during the pandemic, with many of the sellers in this channel becoming inactive as orders reduced for…

With rising inflation and living costs, consumers in Costa Rica have become increasingly price-sensitive and are looking to make savings where they can. Companies in mass beauty and personal care are therefore offering new volume sizes for certain…

2022 was a year of high inflation in Peru and beauty and personal care did not escape unscathed. Even though it remained in single digits, at just less than 9%, inflation was the highest level it had been in 26 years. The increase in dollar exchange…

Mass beauty and personal care made a strong recovery in 2022 following the slump in current value sales caused by the COVID-19 pandemic. Led by imported brands, the category registered stronger growth rates compared to premium products as…