Matahari Department Stores Tbk PT

March 2018

Matahari Department Store Tbk is a local company that launched the first department store in Indonesia. It has a long history in the retail environment within the department store category. The company mainly focuses on lower- to middle-income consumers who are more price sensitive. Therefore, continuously maintaining product offerings at lower prices is crucial for the company’s performance, to ensure it remains attractive to consumers. Private label products are therefore popular in this bus

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Euromonitor International's report on Matahari Department Store Tbk PT delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Matahari Department Store Tbk PT, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Matahari Department Store Tbk PT.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Matahari Department Store Tbk PT provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Strategic objectives and challenges
Digital strategy details
Digital strategy details
Private label overview

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