What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
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Introduction
Scope
Objectives of the Drinking Habits Series
Objectives
Setting the Scene: Maturing Markets
What Does the Emerging World Drink in 2009
Key Findings
Latin America
Latin America: 2009 Snapshot
Strong Carbonates Culture Prevails in 2009
Carbonates and Water Fight Recession in 2009
Carbonates, Water and Beer – Safe Bets
Latin America: Key Drinks Fortunes in Economic Downturn
Latin America: Longer Term Trends in the Share of Throat
Opportunity Case Study: Brazil
Brazil: Significant Room for Future Growth
Opportunity Case Study: Mexico
Mexico: Highest Packaged Drinks Consumption in the Region
Eastern Europe
Eastern Europe: 2009 Snapshot
Ageing Population Favours Adult Sectors
Economic Crisis Hits Drinks Growth in 2009
RTD Tea Forecast to Increase Share of Wallet
Eastern Europe: Key Drinks Fortunes in Economic Downturn
Eastern Europe: Longer Term Trends in the Share of Throat
Opportunity Case Study: Russia
Russia: Alcoholic Drinks to Retain Wallet Dominance to 2013
Appendix 1: Evolution of the Drinks Market in Latin America
A Decade When Packaged Bulk Water Surged
Soy and Functional Drinks Drive Competition...
...As Wine Underperforms
Fruit Juice Adding More Niche Value
Appendix 2: Evolution of the Drinks Market in Eastern Europe
Hot Tea Dominant but Losing Ground
RTD Tea Emerging as a Value Added Niche...
...On the Back of the Strong Hot Tea Drinking Tradition
Beer Erodes Vodka Spend in Post-soviet Era
Definitions
General Definitions
Alcoholic Drinks Definitions
Hot Drinks Definitions
Liquid Dairy Definitions
Soft Drinks Definitions