Maturing Drinks Markets Still Offer Some of the Best Opportunities

Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Setting the Scene: Maturing Markets

What Does the Emerging World Drink in 2009

Key Findings

Latin America

Latin America: 2009 Snapshot

Strong Carbonates Culture Prevails in 2009

Carbonates and Water Fight Recession in 2009

Carbonates, Water and Beer – Safe Bets

Latin America: Key Drinks Fortunes in Economic Downturn

Latin America: Longer Term Trends in the Share of Throat

Opportunity Case Study: Brazil

Brazil: Significant Room for Future Growth

Opportunity Case Study: Mexico

Mexico: Highest Packaged Drinks Consumption in the Region

Eastern Europe

Eastern Europe: 2009 Snapshot

Ageing Population Favours Adult Sectors

Economic Crisis Hits Drinks Growth in 2009

RTD Tea Forecast to Increase Share of Wallet

Eastern Europe: Key Drinks Fortunes in Economic Downturn

Eastern Europe: Longer Term Trends in the Share of Throat

Opportunity Case Study: Russia

Russia: Alcoholic Drinks to Retain Wallet Dominance to 2013

Appendix 1: Evolution of the Drinks Market in Latin America

A Decade When Packaged Bulk Water Surged

Soy and Functional Drinks Drive Competition...

...As Wine Underperforms

Fruit Juice Adding More Niche Value

Appendix 2: Evolution of the Drinks Market in Eastern Europe

Hot Tea Dominant but Losing Ground

RTD Tea Emerging as a Value Added Niche...

...On the Back of the Strong Hot Tea Drinking Tradition

Beer Erodes Vodka Spend in Post-soviet Era

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

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