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Strategy Briefing

Maturing Drinks Markets Still Offer Some of the Best Opportunities

44 pages, Dec 2009

US$2,000

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About This Report

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Over the last 10 years Eastern Europe and Latin America have offered some of the best growth opportunities for drinks companies. From beer to carbonates and bottled water, from soy drinks and drinking yogurt to UHT milk, there has been plenty of scope to develop. Today, when the share of commercially produced drinks in consumers’ share of throat has increased to 32%, from 22% a decade ago, Euromonitor International explores if there is still room for growth in these fast maturing regions.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Setting the Scene: Maturing Markets

What Does the Emerging World Drink in 2009

Key Findings

Latin America

Latin America: 2009 Snapshot

Strong Carbonates Culture Prevails in 2009

Carbonates and Water Fight Recession in 2009

Carbonates, Water and Beer – Safe Bets

Latin America: Key Drinks Fortunes in Economic Downturn

Latin America: Longer Term Trends in the Share of Throat

Opportunity Case Study: Brazil

Brazil: Significant Room for Future Growth

Opportunity Case Study: Mexico

Mexico: Highest Packaged Drinks Consumption in the Region

Eastern Europe

Eastern Europe: 2009 Snapshot

Ageing Population Favours Adult Sectors

Economic Crisis Hits Drinks Growth in 2009

RTD Tea Forecast to Increase Share of Wallet

Eastern Europe: Key Drinks Fortunes in Economic Downturn

Eastern Europe: Longer Term Trends in the Share of Throat

Opportunity Case Study: Russia

Russia: Alcoholic Drinks to Retain Wallet Dominance to 2013

Appendix 1: Evolution of the Drinks Market in Latin America

A Decade When Packaged Bulk Water Surged

Soy and Functional Drinks Drive Competition...

...As Wine Underperforms

Fruit Juice Adding More Niche Value

Appendix 2: Evolution of the Drinks Market in Eastern Europe

Hot Tea Dominant but Losing Ground

RTD Tea Emerging as a Value Added Niche...

...On the Back of the Strong Hot Tea Drinking Tradition

Beer Erodes Vodka Spend in Post-soviet Era

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

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Megatrends

Strategy Briefing

Maturing Drinks Markets Still Offer Some of the Best Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Setting the Scene: Maturing Markets

What Does the Emerging World Drink in 2009

Key Findings

Latin America

Latin America: 2009 Snapshot

Strong Carbonates Culture Prevails in 2009

Carbonates and Water Fight Recession in 2009

Carbonates, Water and Beer – Safe Bets

Latin America: Key Drinks Fortunes in Economic Downturn

Latin America: Longer Term Trends in the Share of Throat

Opportunity Case Study: Brazil

Brazil: Significant Room for Future Growth

Opportunity Case Study: Mexico

Mexico: Highest Packaged Drinks Consumption in the Region

Eastern Europe

Eastern Europe: 2009 Snapshot

Ageing Population Favours Adult Sectors

Economic Crisis Hits Drinks Growth in 2009

RTD Tea Forecast to Increase Share of Wallet

Eastern Europe: Key Drinks Fortunes in Economic Downturn

Eastern Europe: Longer Term Trends in the Share of Throat

Opportunity Case Study: Russia

Russia: Alcoholic Drinks to Retain Wallet Dominance to 2013

Appendix 1: Evolution of the Drinks Market in Latin America

A Decade When Packaged Bulk Water Surged

Soy and Functional Drinks Drive Competition...

...As Wine Underperforms

Fruit Juice Adding More Niche Value

Appendix 2: Evolution of the Drinks Market in Eastern Europe

Hot Tea Dominant but Losing Ground

RTD Tea Emerging as a Value Added Niche...

...On the Back of the Strong Hot Tea Drinking Tradition

Beer Erodes Vodka Spend in Post-soviet Era

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

Why buy this report?

Want to find out more about this report?

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