Maturing Drinks Markets Still Offer Some of the Best Opportunities

Strategy Briefing

About This Report

Dec 2009

Over the last 10 years Eastern Europe and Latin America have offered some of the best growth opportunities for drinks companies. From beer to carbonates and bottled water, from soy drinks and drinking yogurt to UHT milk, there has been plenty of scope to develop. Today, when the share of commercially produced drinks in consumers’ share of throat has increased to 32%, from 22% a decade ago, Euromonitor International explores if there is still room for growth in these fast maturing regions.

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Maturing Drinks Markets Still Offer Some of the Best Opportunities

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

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Introduction

Scope
Objectives of the Drinking Habits Series
Objectives
Setting the Scene: Maturing Markets
What Does the Emerging World Drink in 2009
Key Findings

Latin America

Latin America: 2009 Snapshot
Strong Carbonates Culture Prevails in 2009
Carbonates and Water Fight Recession in 2009
Carbonates, Water and Beer – Safe Bets
Latin America: Key Drinks Fortunes in Economic Downturn
Latin America: Longer Term Trends in the Share of Throat
Opportunity Case Study: Brazil
Brazil: Significant Room for Future Growth
Opportunity Case Study: Mexico
Mexico: Highest Packaged Drinks Consumption in the Region

Eastern Europe

Eastern Europe: 2009 Snapshot
Ageing Population Favours Adult Sectors
Economic Crisis Hits Drinks Growth in 2009
RTD Tea Forecast to Increase Share of Wallet
Eastern Europe: Key Drinks Fortunes in Economic Downturn
Eastern Europe: Longer Term Trends in the Share of Throat
Opportunity Case Study: Russia
Russia: Alcoholic Drinks to Retain Wallet Dominance to 2013

Appendix 1: Evolution of the Drinks Market in Latin America

A Decade When Packaged Bulk Water Surged
Soy and Functional Drinks Drive Competition...
...As Wine Underperforms
Fruit Juice Adding More Niche Value

Appendix 2: Evolution of the Drinks Market in Eastern Europe

Hot Tea Dominant but Losing Ground
RTD Tea Emerging as a Value Added Niche...
...On the Back of the Strong Hot Tea Drinking Tradition
Beer Erodes Vodka Spend in Post-soviet Era

Definitions

General Definitions
Alcoholic Drinks Definitions
Hot Drinks Definitions
Liquid Dairy Definitions
Soft Drinks Definitions