Mead Johnson Nutrition Co in Packaged Food

Company Profile

About This Report

Mar 2016

Mead Johnson’s packaged food activities are almost entirely focused on baby food, through two key milk formula brands Enfamil and Enfagrow. The vast majority of its sales are derived from China, the US and Hong Kong, although it has a growing presence in other markets in Asia Pacific, notably in the Philippines and Vietnam, benefiting from a rise in toddler milk formula sales, as well as in Argentina. These markets may provide growth opportunities, offsetting a slowdown in Greater China.

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Mead Johnson Nutrition Co in Packaged Food

Euromonitor International's report on Mead Johnson Nutrition Co delivers a detailed strategic analysis of the company's business, examining its performance in the Baby food market and the global economy.

Company and market share data provide a detailed look at the financial position of Mead Johnson Nutrition Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mead Johnson Nutrition Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mead Johnson Nutrition Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Baby food research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
2015 results: Falling sales but low milk prices help maintain profits
SWOT: Mead Johnson Nutrition Co
Key strategic challenges and objectives

Competitive Positioning

Growth in baby food in Asia and the US and dairy in Argentina
Mead Johnson joins the top 25 global packaged food companies

Market Assessment

China and Hong Kong still prominent; gains in other Asian markets
Majority of sales from milk formula; growth in cheese in Argentina

B aby F ood

Toddler milk formula drives growth due to emerging markets reach

Baby F ood

Benefits from growth in China and Hong Kong more than key rival

Baby Food

Modest growth in emerging markets outside China and Hong Kong
Robust position fuels growth in majority of large emerging markets
Toddler milk formula: Growth under local and global brands in Asia
China and Hong Kong: More premium focus amid new challenges
US: Stronger focus on non-GMO, toddler and special milk formula

D airy

Powder milk brands in Asia complement baby food positioning

Brand Strategy

Enfa family of brands dominate, but local brands see strong growth
Share erosion for Largest brand, Enfamil, highlights premiumisation

O perations

I ncreased capacity at Dutch site to meet rising demand from China

R ecommendations

E merging markets beyond China, and focus on niches in the US