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Country Report

Meal Replacement in

Meal Replacement in Hong Kong, China

47 pages, Mar 2015

US$990

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Executive Summary

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TRENDS

Increased exposure to international trends via the Internet and overseas travel boosted the sophistication level of consumers in recent years. This has increased their willingness to try various products, such as convalescence, which can aid them in the recovery process instead of relying on traditional recipes. The ageing population in Hong Kong is also leading to an increase in consumers’ image and health consciousness, also benefiting meal replacement. With this, meal replacement products recorded 6% retail value growth in 2014, though at a lower rate than in 2013. The slower performance reflects the natural maturity of the category and the retreat of USANA from the Hong Kong market.

COMPETITIVE LANDSCAPE

Herbalife International led meal replacement products with a retail value share of 52% in 2014, a slight increase from 2013. The company continued to face strong competition from smaller players in meal replacement slimming in 2014, affecting its position. However, its comprehensive product portfolio, coupled with its multi-level marketing network, helped to maintain its leadership over the year.

PROSPECTS

Meal replacement is expected to register a constant value CAGR of 3% over the forecast period, though slower than that of the review period. This is mainly due to the increased maturity of meal replacement products in coming years, making the huge spikes in growth experienced over the review period unlikely.

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Meal Replacement Market Sample Report Meal Replacement Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Meal Replacement industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Meal Replacement in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Meal Replacement in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are sales prospects given the looming global obesity crisis?
What are sales prospects given a generally ageing population in developed markets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Meal Replacement by Category: Volume 2009-2014
Table 2 Sales of Meal Replacement by Category: Value 2009-2014
Table 3 Sales of Meal Replacement by Category: % Volume Growth 2009-2014
Table 4 Sales of Meal Replacement by Category: % Value Growth 2009-2014
Table 5 Sales of Meal Replacement Slimming by Type: % Value Breakdown 2009-2014
Table 6 NBO Company Shares of Meal Replacement: % Value 2010-2014
Table 7 LBN Brand Shares of Meal Replacement: % Value 2011-2014
Table 8 Distribution of Meal Replacement by Format: % Value 2009-2014
Table 9 Forecast Sales of Meal Replacement by Category: Volume 2014-2019
Table 10 Forecast Sales of Meal Replacement by Category: Value 2014-2019
Table 11 Forecast Sales of Meal Replacement by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Meal Replacement by Category: % Value Growth 2014-2019

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