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Learn more43 pages, Dec 2014
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Meal replacement continues to be a small category despite a high growth rate. There was no market for meal replacement slimming at the end of the review period. For slimming purposes, consumers usually follow a diet or consume sugar free products in their daily meals. There is no concept for meal replacement slimming products. Convalescence, still being an immature product, witnessed high growth due to increasing westernisation and customer awareness. However, the demand for convalescence is present only in the urban areas.
HJ Heinz Co continued to lead meal replacement with predicted value share of 49% in 2014. This was due to the success of its brand Complan in convalescence. Despite not launching marketing campaigns, Heinz has strengthened its distribution and made sure that its products are available in all retail outlets. This strong presence enabled Heinz to retain its leading position.
Convalescence is expected to remain the dominant product type in meal replacement as brands increase their marketing efforts during the forecast period. Manufacturers have established their brands through strong distribution and the next step would be to promote them through above-the-line marketing. Meal replacement slimming will continue to be non-existent as consumers use other methods, like dieting and consuming low fat products, for slimming purposes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Meal Replacement industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.