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Learn more51 pages, Nov 2014
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Atkins Advantage bars proved to be successful in the United Arab Emirates in 2014 as the distribution network increased, with a strong presence in hypermarkets, supermarkets, convenience stores and pharmacies. Nevertheless, most consumers buying the product were unaware of the meal replacement benefit, as Atkins bars were usually placed next to energy and protein bars. The high protein content was therefore the main selling point of the product.
Atkins Nutritionals was the undisputed leader in this category with an 88% value share in 2014. Many consumers bought Atkins Advantage bars, assuming that the product was a protein snack and unaware of the product specification as a meal replacement.
As Atkins nutritionals is expected to witness further growth due to increasing availability in grocery retailers, pharmacies and convenience stores, the brand is expected to gain even further share over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Meal Replacement industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.