Country Report

Meal Replacement in

Meal Replacement in the United Arab Emirates

51 pages, Nov 2014

US$990

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Executive Summary

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TRENDS

Atkins Advantage bars proved to be successful in the United Arab Emirates in 2014 as the distribution network increased, with a strong presence in hypermarkets, supermarkets, convenience stores and pharmacies. Nevertheless, most consumers buying the product were unaware of the meal replacement benefit, as Atkins bars were usually placed next to energy and protein bars. The high protein content was therefore the main selling point of the product.

COMPETITIVE LANDSCAPE

Atkins Nutritionals was the undisputed leader in this category with an 88% value share in 2014. Many consumers bought Atkins Advantage bars, assuming that the product was a protein snack and unaware of the product specification as a meal replacement.

PROSPECTS

As Atkins nutritionals is expected to witness further growth due to increasing availability in grocery retailers, pharmacies and convenience stores, the brand is expected to gain even further share over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Meal Replacement industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Meal Replacement industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Meal Replacement in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Meal Replacement in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are sales prospects given the looming global obesity crisis?
What are sales prospects given a generally ageing population in developed markets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Meal Replacement in the United Arab Emirates

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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