- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Mobility
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- Careers
- About Us
-
Store
Strategy Briefing
Meet the MITTs: Growth Opportunities in Consumer Appliances Outside the BRICs, Part I: Mexico and Indonesia
May 2016
US$1,325Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Euromonitor International has identified four emerging markets that can bring back vigour to the consumer appliances industry in light of the economic slowdown that the BRICs are facing. These are Mexico, Indonesia, Thailand and Turkey, dubbed the MITTs. In this, the first part of two reports, Indonesia and Mexico are identified as important opportunity markets, where major policy and infrastructure changes will serve to boost appliances consumption in the 2015-2020 periods.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The BRICs are losing dynamism, but are still attractive
Even with economic slowdowns, the sheer size of the BRICs make them attractive prospects, but if dynamism is what is being looked for, there are other emerging markets with better prospects.
Mexico, Indonesia, Thailand and Turkey are strong growth boosters
The MITTs are the four emerging markets after the BRICs which are predicted to see the largest absolute growth in consumer appliances over 2015-2020, both in volume and value sales. While smaller than the BRICs, they boast similar purchasing power on a per capita basis
Considerable opportunities, but hurdles to overcome
These markets offer promising long-term potential for investors, though each has a number of hurdles to overcome to make them more attractive. Political instability, corruption and income inequality are some of them.
Low penetration rates are common in most MITTs
A key driver of growth in most MITTs is the very low household penetration rates in most categories of appliances, which, coupled with growing disposable income, are boosting growth in consumer appliances.
Polarisation of the market is evident in the MITTs
In these markets, where income distribution tends to be more unequal, polarisation of the market is evident. Entry level products are key, as penetration rates are low and first time purchases are high, but there is also a segment of the population that lives by aspirational purchases and enjoy high-end products.
The MITTS are strong production hubs
Another thing the MITTs have in common is that most of them are strong production hubs for consumer appliances. Together, they account for almost a third of global production of major appliances and air conditioners, when China is excluded.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
What Happened to the BRICs?
Are the BRICs losing their shine?
Brazil’s recovery is taking longer than expected
Russia plunges
India, the best performing BRIC
China: End of subsidy couples with economic slowdown
Who Can Bring Back the Zing?
Who can return dynamism to the industry?
Meet the MIITs: Mexico, Indonesia, Thailand and Turkey
Indonesia: The One to Watch
Indonesia: Macroeconomic fundamentals are there or on the way
Business environment is challenging but has its perks
SWOT analysis of Indonesian business environment
Low penetration rates + growing income = opportunities
Consumer appliances are feeling the dynamism
Most dynamic categories in major appliances over 2015-2020
Urbanisation and busier lifestyles boost sales of fridge freezers
Automatic washing competes with laundry services and hand washing
Growth in small appliances, but from a very low base
Pollution and high temperatures boost sales of air treatment
Vacuum cleaners: A new and coveted “mod con”
How the Indonesian consumer shops for appliances
Traditional distribution channels still dominate
The competitive environment in major appliances in Indonesia
Local players dominate a fragmented small appliances market
Case Study: Star Cosmos, interested in international partnerships
Star Cosmos could offer a good acquisition opportunity
Star Cosmos leads in several categories in small appliances
Indonesia as a production hub
Mexico: A Case of Cautious Optimism
Mexico: A case of cautious optimism
Reforms are on the way to increase competitiveness
SWOT analysis of Mexican business environment
Penetration rates are still low in Mexico
Mexico: The 15 th largest market in consumer appliances
Consumer confidence boosts sales of major appliances
Health trend and quicker lifestyles push sales of microwaves
Fridge freezers and electric wine coolers drive refrigeration
Mexicans move towards higher capacity and aspirational look
Mexican tastes are becoming more sophisticated
Personal care appliances get a boost from innovation
Ironing it out
How the Mexican consumer shops for appliances
Variety stores and grocery retailers, top of the list in Mexico
Local’s share threatened by Asian competitors
Multinationals lead in small appliances in Mexico
Case Study: Haier’s acquisition of GE may lead to new opportunities for Mabe...
…And also opportunities for Haier in Mexico and the region
Mexico as a production hub
Recommendations
Market polarisation is common ground in Mexico and Indonesia
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008