The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2015
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Consumer behaviour in India is changing rapidly as economic growth trickles down to a broader audience and fuels the emergence of a more confident, expectant consumer. What sets India apart is the sheer scale of its growing consumer base, which spans such a wide range of purchasing power and yet is embracing its new identity all along the spectrum. In this briefing, we highlight some key consumer traits and look at the types of categories set to perform well amid this optimism.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
India’s large working age population, export competitiveness and high government spending will help it post average annual real GDP growth of as much as 6% between 2015 and 2030.
The number of middle-class households will swell from 74 million in 2014 to 90 million in 2030 - more than five times the expected number of Brazil’s middle class households in 2030.
Rising incomes drive an appetite for discretionary spending. The average Indian family is altering its spending priorities to the benefit of many discretionary goods and services including hotels and catering, leisure and transport.
This spending capacity is improving across all socio-economic classes. Opportunities exist for manufacturers to target consumers with innovation and appropriate price points across a very wide spectrum of society. On the flip side, widening income inequality fragments and complicates the marketplace.
While India’s impressive growth potential makes it a highly attractive market for businesses, its poor regulatory quality, pervasive corruption, undeveloped infrastructure and complex bureaucratic procedures significantly increase the cost of doing business here.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.