Megatrend analysis with Euromonitor Consulting helps clients develop successful strategies and prepare for transformative global forces on economies, cultures, consumer lifestyles and their businesses.
Identify the critical megatrends affecting your business. Evaluate causes, links and consequences of the complex interactions and overlap in trends. Identify new and emerging business models
Map the most influential multidimensional megatrends affecting your business. Evaluate the direction and speed of change and quantify the impact on your markets.
Innovate and develop new solutions matched to future trends. Formulate strategies to prepare for potential threats. Inform long-term strategic planning.
At the global level or within specific markets, evaluate the dimensions of each trend, how
it manifests itself, the pace of change and companies capitalising on emerging opportunities.
Megatrend dimensions in maps and infographics
Examples of trends in action
Map of trend development and growth across regions, markets
Analysis of how megatrends impact your industry and category trends for your business
Recommended business opportunities
Support to monitor trends and inform strategy
Strategy briefings and quantitative analysis provide insights and new perspectives challenging current thinking, testing internal hypotheses and updating where to play and how to win strategies.
Size and growth of specific trends, understanding true purchase behaviour impact and business importance
Revisit forecasts, case studies, successes, failures and lessons for strategy
Workshops focused on specific issues and activating findings for your business
Insights on new products, concepts, changing consumer behaviour
Visual and insightful industry presentations
Demand models predict trend developments and influence across multiple countries or categories and analyse demand factors and their contribution to growth.
Objective, evidence-based trend forecasts
Baseline, optimistic and pessimistic forecasts
Adapt strategy in-line with the relative impact of each growth factor
Consider the implications of which growth factors can and cannot be influenced
Euromonitor Consulting can help your company with unique challenges, anticipate change, inform the strategic planning process and reach annual targets.
Megatrends change consumer behaviour and cause major disruptions to regional and global markets, opening up strategic opportunities and threats. We help clients adapt their portfolios and business models and provide strategy options considering the impact of long cycles and macro-trends.
Our analysis provides a framework for understanding the complex interactions of megatrends to challenge assumptions. We help clients capitalise on changing consumer sentiment, spot emerging opportunities and identify unmet needs related to megatrends.
Analyse trends, forecasts and future scenarios of your target consumers, markets and the industry as a whole to generate ideas, fill your pipeline, justify research and development investments.
Improve engagement with potential customers, partners and investors by highlighting the potential of your product or service with data and insights. We help clients raise awareness and interest by demonstrating thought leadership that builds industry credibility.