A megatrend framework enables us to better identify new emerging consumer driven trends, while also monitoring the more established long-term megatrends shaping the world. This report introduces Euromonitor International’s redefined megatrend framework, providing broad analysis on each of our 10 megatrends.
This report comes in PPT.
There are five socioeconomic drivers generating and shaping consumer megatrends. These long-term shifts explain the ongoing changes we see in consumer behaviour.
Shifting Economic Power: Emerging market economies have seen strong growth at a time when growth in advanced economies has faced headwinds.
Population Change: Trends such as urbanisation, migration and ageing are combining to reshape consumer lifestyles and purchasing decisions.
Environmental Shifts and Pressures: Competition for resources and increasing awareness of environmental challenges are having a transformative effect on consumer behaviour – sometimes at a rapid pace.
Technology plays a pivotal role in consumer decision-making and the ability of businesses to meet the needs of today's consumer. It has created upheavals in consumer expectations, lowered the barriers of entry and inspired new business models.
Changing Values: Hyper-connectivity is giving individuals access to more information than ever before, educating them on evolving social, cultural and political landscapes, and shifting important values and priorities.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!