This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend manifests in terms of consumer behaviour and purchase motivations, and summarises the main practices that businesses should know about to best serve consumers seeking convenience. s
This report comes in PPT.
The “convenience” concept has long been associated with retail and fast delivery, however, consumers now seek convenience across all aspects of their lives, demanding products, services and information that require little to no effort to access and use, providing an enhanced frictionless experience.
Time is a key feature for any convenience solution. Consumers expect immediacy, highly efficient solutions and time flexibility throughout the shopper journey and user experience.
Technology is enabling convenience and putting consumers in control across all areas of their lives. Advanced technological solutions are not only improving the shopping experience, enabling remote work, education and an array of digitalised activities as well as direct communication with brands, but it also being incorporated across products and services to provide seamless, frictionless experiences.
While consumer loyalty is under pressure as they search for the best deals and value for money, they will pay for convenience such as saving time and ease of use. Businesses can leverage this to differentiate and win.
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