Megatrends in Egypt

December 2022

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Egypt.

USD 1,325
Request More Information

Delivery

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Egypt report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Egypt report answers:

  • How is the consumer mindset in Egypt changing? In Egypt, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Egypt purchase decisions?
  • Where and how do consumers shop in Egypt?
  • What health-related activities do consumers in Egypt participate in?
  • What megatrends should I focus on in Egypt (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Telda launches payment app and pre-paid card without the need for a bank account
Egyptians are increasingly reliant on mobile apps
Consumers are protective of their personal data
Gen X pay the most attention to data settings
Friends and family remain the most trusted source of information
Return to in-person activities expected post-pandemic
Experience more
Egyptian cloud kitchen platform The Food Lab set for further expansion
Egyptians enjoy all types of experience
Online socialising is more common than face-to-face amid pandemic
Holidaymakers prioritise relaxation and safety when picking a destination
Baby Boomers are most likely to carry out more online activities
Middle class reset
Amenli provides a digital solution to bring insurance to the mass market
Over a third of Egyptians lead a minimalist lifestyle
The concept of repurposing is gaining traction
Baby Boomers are most likely to ramp up second-hand purchases
Premiumisation
Majid Al Futtaim launches upscale Carrefour Market Gourmet concept
Consumers are eager for a simpler life
Most Egyptians are confident in their long-term investments
Quality is an important consideration in the path to purchase
Shifting market frontiers
Paymob empowers Egyptian merchants by enabling them to accept digital payments
International products more widely available, despite supply disruptions
Baby Boomers are the most focused on supporting local businesses
Shopping reinvented
New online marketplace Kenzz focuses on the needs of the mass market
M-commerce is now the most common shopping method in most categories
Egyptians are engaging more with brands on social media
Gen X are the most likely to interact with companies
Sustainable living
Waste collection scheme for aseptic cartons incentivises households to recycle
Helping those in need is an important element of Egyptian culture
Egyptians are less likely to vote than their global counterparts
Recyclable and glass packaging are seen as the most sustainable
Wellness
Esaal provides a convenient and secure e-health solution for consumers
Egyptians are showing a greater interest in health and nutrition
Meditation and massage are seen as key antidotes to stress
Egyptians have strongly embraced health tech
Consumers remain cautious about health and safety post-pandemic
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;