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Strategy Briefing

Megatrends in Latin America Retailing

36 pages, May 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how to continue to attract consumers. Euromonitor identifies three megatrends that will become increasingly important over the next five years for meeting the needs of and building relationships with shoppers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Economic constraints shaped previous five years

Significant economic slowdowns or recessions in the major economies of Latin America were the biggest factors in retail in the region over the past five years. High inflation and weak exchange rates eroded spending power for many consumers, leading to shifts in shopper behaviour, including trading down on non-essential purchases. As economic conditions stabilise and improve, spending will begin to recover, and retailers will need to rethink their value propositions for consumers with more acquisitive power.

Shopping Reinvented shapes how, when consumers will shop

Connectivity and comfort with online activities, including shopping, gathering information, and communicating, have changed the path to purchase for shoppers in the region. While the vast majority of retail sales in Latin America continue to take place in physical stores, in-person purchases are increasingly influenced by digital marketing and online research. Further, consumers expect to be able to make purchases in the ways that are most convenient for them. This provides an opportunity for brands to build a relationship with shoppers.

Healthy Living leads consumers to rethink life priorities

Consumers globally are increasingly prioritising experiences instead of material items, and health-oriented products and services are a big beneficiary of this shift. While not applicable to all consumers, many shoppers are increasingly health-oriented, and seek brands that help them meet their health and wellness goals. This provides another opportunity for retailers and brands to strengthen their positioning with consumers.

Middle Class Retreat ensures that quality for price remains a key purchase factor

Habits built during recent economic crises in Latin America will not disappear overnight. Many, including a heavy scrutiny of the value of non-essential purchases, will linger. More relaxed shopper habits will also begin to emerge, however, such as a greater interest in occasional indulgences and small luxuries. As the number of dual-income households increases, convenience will also be a factor increasingly viewed as valuable by shoppers in the region as time becomes a more scarce resource.

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Introduction

Scope

Key findings

Megatrend analysis

Three megatrends shaping Latin American retail

Preparing for retail growth in Latin America

Shopping Reinvented

What is driving Shopping Reinvented?

Changing shopping preferences

Sellers connecting with shoppers in new ways

Alternate models, such as subscription services, gaining ground

Personalisation is key

Recommendations for retailers to integrate Shopping Reinvented

Healthy Living

What is driving Healthy Living?

Retailers can differentiate themselves via merchandising and advising

Three main groups driving changes in healthy living

Labelling regulations in governments promoting healthy living

Grocery retailers educating and expanding products

Retailers branching into new categories and functionalities

Healthy living also offers opportunities in private label

Recommendations for retailers to integrate Healthy Living

Middle Class Retreat

What is driving Middle Class Retreat?

Middle Class Retreat: shifting economic power

Middle Class Retreat: changing values

Consumers more attracted to private labels, smart retailers invest

Conversely, other product categories gain relevance

Economic shifts driving hypermarket, warehouse club sales

What retailers should have in mind

Recommendations for retailers to integrate Middle Class Retreat

Outlook

Economic outlook for the region

Outlook for the retail landscape

Recommendations for retailers

Why buy this report?

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Megatrends

Strategy Briefing

Megatrends in Latin America Retailing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Economic constraints shaped previous five years

Shopping Reinvented shapes how, when consumers will shop

Healthy Living leads consumers to rethink life priorities

Middle Class Retreat ensures that quality for price remains a key purchase factor

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Megatrend analysis

Three megatrends shaping Latin American retail

Preparing for retail growth in Latin America

Shopping Reinvented

What is driving Shopping Reinvented?

Changing shopping preferences

Sellers connecting with shoppers in new ways

Alternate models, such as subscription services, gaining ground

Personalisation is key

Recommendations for retailers to integrate Shopping Reinvented

Healthy Living

What is driving Healthy Living?

Retailers can differentiate themselves via merchandising and advising

Three main groups driving changes in healthy living

Labelling regulations in governments promoting healthy living

Grocery retailers educating and expanding products

Retailers branching into new categories and functionalities

Healthy living also offers opportunities in private label

Recommendations for retailers to integrate Healthy Living

Middle Class Retreat

What is driving Middle Class Retreat?

Middle Class Retreat: shifting economic power

Middle Class Retreat: changing values

Consumers more attracted to private labels, smart retailers invest

Conversely, other product categories gain relevance

Economic shifts driving hypermarket, warehouse club sales

What retailers should have in mind

Recommendations for retailers to integrate Middle Class Retreat

Outlook

Economic outlook for the region

Outlook for the retail landscape

Recommendations for retailers

Why buy this report?

Want to find out more about this report?

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