Megatrends in Morocco

November 2020

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Morocco.

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Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Morocco report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Morocco report answers:

  • How is the consumer mindset in Morocco changing? In Morocco, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Morocco purchase decisions?
  • Where and how do consumers shop in Morocco?
  • What health-related activities do consumers in Morocco participate in?
  • What megatrends should I focus on in Morocco (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Megatrends Overview

Euromonitor’s lifestyles megatrends and Coronavirus
COVID-19 impact on the drivers shaping consumer behaviour
Businesses harness megatrends to renovate, innovate and disrupt
Eight focus megatrends: experience more
Experience more in action: Apple
Experience more
Experience more by generation
Experience more: leisure activities (1)
Experience more: leisure activities (2)
Eight focus megatrends: h ealthy living
Healthy living in action: Kabisa
Healthy living (1)
Healthy living by age
Healthy living: stress-reduction activities
Healthy living (2)
Eight focus megatrends: s hifting market frontiers
Shifting market frontiers in action: Mr Bricolage
Shifting market frontiers
Shifting market frontiers by age
Shifting market frontiers: international leisure trips
Shifting market frontiers: international leisure trips by age
Eight focus megatrends: shopping reinvented
Shopping reinvented in action: Jumia Mall
Shopping reinvented: research and compare
Shopping reinvented: purchasing
Shopping reinvented: online engagement
Shopping reinvented: online engagement by age
Eight focus megatrends: ethical living
Ethical living in action: FNM
Ethical living
Ethical living: positively impacting the environment
Ethical living: political and social activities
Ethical living: packaging
Eight focus megatrends: middle class retreat
Middle class retreat in action: Arribat Center
Middle class retreat
Middle class retreat by age
Middle class retreat: repurposing frequency
Middle class retreat: purchasing intentions
Eight focus megatrends: premiumisation
Premiumisation in action: Oykos (Danone)
Premiumisation (1)
Premiumisation by age
Premiumisation (2)
Eight focus megatrends: connected consumers
Connected consumers in action: Orange Money
Connected consumers
Connected consumers by age
Connected consumers: smart appliances
Connected consumers: data privacy
Connected consumers: data privacy by generation
Leverage the power of megatrends to shape your strategy today

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