Megatrends in Poland

November 2020

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Poland. Data in this report is from the Euromonitor International Lifestyles Survey, fielded January to February 2020.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Poland report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Poland report answers:

  • How is the consumer mindset in Poland changing? In Poland, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Poland purchase decisions?
  • Where and how do consumers shop in Poland?
  • What health-related activities do consumers in Poland participate in?
  • What megatrends should I focus on in Poland (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Megatrends Overview

Megatrends
COVID-19 impact on the drivers shaping consumer behaviour
Businesses harness megatrends to renovate, innovate and disrupt
Eight focus megatrends: experience More
Case Study: experience More in action – Fantasy Expo
Experience More
Experience More by generation
Experience More: leisure activities
Experience More: leisure activities
Eight focus megatrends: h ealthy living
Case Study: healthy living in action – Sundose
Healthy Living
Healthy Living by age
Healthy Living: stress-reduction activities
Healthy Living
Eight focus megatrends: s hifting market frontiers
Case Study: shifting market frontiers in action – LPP
Shifting market frontiers
Shifting market frontiers by age
Shifting market frontiers: international trips
Shifting market frontiers: international trips by age
Eight focus megatrends: shopping reinvented
Case Study: shopping reinvented in action – Rossmann
Shopping Reinvented: research and compare
Shopping Reinvented: purchasing
Shopping Reinvented: online engagement
Shopping Reinvented: online engagement by age
Eight focus megatrends: ethical living
Case Study: ethical living in action – E Wedel
Ethical living
Ethical living: positively impacting the environment
Ethical Living: political and social activities
Ethical Living: packaging
Eight focus megatrends: middle class retreat
Case Study: middle class retreat in action – Zappka
Middle class retreat
Middle class retreat by age
Middle class retreat: repurposing frequency
Middle class retreat: purchasing intentions
Eight focus megatrends: premiumisation
Case Study: premiumisation in action – Costa Coffee Home Edition
Premiumisation
Premiumisation by age
Premiumisation
Eight focus megatrends: connected consumers
Case Study: connected consumers in action – Take&GO
Connected consumers
Connected consumers by age
Connected consumers: smart appliances
Connected consumers: data privacy
Connected consumers: data privacy by age
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