This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after…
This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend…
As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings rather than risk being left behind. As technology advances, industries are rushing headlong into the new market for…
Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration into consumers' holistic…
In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Although consumers are increasingly…
The Experience More megatrend continues to resonate with consumers despite the cost-of-living crisis. Consumer goods and services brands are leveraging new technology to deliver enhanced brand experiences that play out in the real world, online or a…
This report is part of Euromonitor International’s Megatrends series. It focuses on the Convenience Megatrend, one of Euromonitor's 10 megatrends impacting business, exploring the forces driving consumers’ prioritisation of convenience, how the trend…
Increasing attention to consumer values results in the empowerment of everyone. Race, ethnicity, gender, age, physical abilities, culture and religion, financial position are check points for creating universal design. Consumers value…
Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure is rising for climate action,…
The US Supreme Court's Affirmative Action ruling impacts corporate Diversity and Inclusion initiatives, yet the consumer demand for inclusive products and services remains robust, fuelled by the trends towards individuality and fairness-seeking. This…
Consumers are actively searching for value, economising and saving money not only out of the need to stretch limited resources amid the cost-of-living crisis, but also as a result of the value shift towards conscious consumption and rising concerns…
A megatrend framework enables us to better identify new emerging consumer driven trends, while also monitoring the more established long-term megatrends shaping the world. This report introduces Euromonitor International’s redefined megatrend…
To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…
This strategy report focuses on the next billion internet users, who they are, where they come from, and their needs, priorities and activities while using the internet. The report explores key markets, where opportunities come from, especially the…