Meiji Holdings Co Ltd in Packaged Food

December 2013

Meiji is a leading Japanese producer of packaged food. It remains heavily reliant on its domestic market for value sales. The recently announced exit from milk formula in China, however, reflects the challenges faced by foreign players attempting to break into that market. Thailand has emerged as a major target for investment, where Meiji is developing a strong dairy presence. The Japanese market continues to be framed by an ageing population leading to market contraction in core categories.

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Euromonitor International's report on Meiji Holdings Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Meiji Holdings Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Meiji Holdings Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Meiji Holdings Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Yoghurt helps to boost dairy sales at Meiji
Probiotic yoghurt helps in Q2 2014
SWOT: Meiji Holdings Co Ltd
Key objectives and challenges

Competitive Positioning

Leading players in packaged food
Emerging markets key focus among top 10 players
Reliance on Japanese market holds back Meiji
M&A activity helps to drive consolidation in packaged food

Market Assessment

Meiji limited to Asia Pacific
Japanese prospects poorer than global trend


Yoghurt a bright spot in Japanese dairy
Meiji makes investment in Chinese yoghurt
Meiji makes big commitment to Thai market

Baby Food

China to lead growth in baby milk formula
China to lead growth in baby milk formula


Reliance on Japan hurting Meiji in confectionery
Modestly present in China - focus on boxed assortments

Ice Cream

Demand shifting away from multi packs
Meiji will need to expand in-country infrastructure in ice cream

Meal Replacement

Develop Maibalance to target wider audience
Japanese market weakness in meal replacement slimming

Brand Strategy

Top Meiji brands in 2013
Bulgaria and R-1 underpin Meiji’s presence in yoghurt


Meiji makes moves in Thailand and China


Adjusting in Japanese market and finding opportunities abroad

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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