Meituan Bike in Mobility

August 2020

Meituan Bike (formerly Mobike) is a is a fully station-less bicycle-sharing system headquartered in Beijing, China. In April 2018, it was acquired by a Chinese web company Meituan-Dianping for USD2.7 billion. COVID-19 has had a direct impact on ridership in the light of stay-at-home orders; however, usage grew exponentially as cities began to reopen, with Meituan reporting an 86% increase in the first week of March compared to the two previous weeks.

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Overview:

Euromonitor International's report on Meituan Bike delivers a detailed strategic analysis of the company's business, examining its performance in the Mobility market and the global economy. Company and market share data provide a detailed look at the financial position of Meituan Bike, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Meituan Bike.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Meituan Bike provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Mobility research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Meituan Bike

Company background and key facts
Global presence
Meituan Bike  SWOT analysis
m eituan b ike SWOT analysis: strengths and weaknesses
M eituan b ike  SWOT analysis: opportunities and threats
The role of micro-mobility and the impact of COVID -19
Financial metrics
Operating metrics
Digital metrics
Competitor analysis
Future developments: focus on China to reach profitability
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