German company Melitta derives the bulk of coffee sales from just two markets, Germany and Brazil, which combined account for over 96% of its total coffee retail sales. In view of the mature nature of fresh coffee in Germany, Brazil is likely to become an increasingly important growth driver for the company. Cementing its position among the leading players (possibly through further M&A activities) in Brazil should be a priority for the company.
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Euromonitor International's report on Melitta Unternehmensgruppe Bentz KG delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.
Company and market share data provide a detailed look at the financial position of Melitta Unternehmensgruppe Bentz KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Melitta Unternehmensgruppe Bentz KG.
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