Melitta Unternehmensgruppe Bentz KG in Hot Drinks

Company Profile

About This Report

Sep 2012

German company Melitta derives the bulk of coffee sales from just two markets, Germany and Brazil, which combined account for over 96% of its total coffee retail sales. In view of the mature nature of fresh coffee in Germany, Brazil is likely to become an increasingly important growth driver for the company. Cementing its position among the leading players (possibly through further M&A activities) in Brazil should be a priority for the company.

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Melitta Unternehmensgruppe Bentz KG in Hot Drinks

Euromonitor International's report on Melitta Unternehmensgruppe Bentz KG delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Melitta Unternehmensgruppe Bentz KG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Melitta Unternehmensgruppe Bentz KG.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Melitta Unternehmensgruppe Bentz KG provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Coffee accounts for nearly half of total turnover
SWOT: Melitta Unternehmensgruppe Bentz KG
Key strategic objectives and challenges

Competitive Positioning

Melitta growth accelerates, aided by price increases
Competitive landscape: Melitta ranks outside global top 10

Market Assessment

Latin America: Melitta’s region of opportunity
Focus on coffee unlikely to change in the foreseeable future

Coffee Opportunities

Global coffee: Competitive landscape 2011
Small player in German coffee pods
Focus on premium espresso machines should lift fresh bean sales
Strong presence in Brazil
Sara Lee a major competitor in Brazil
Coffee pods key to growth in the US
Melitta can capitalise on the premiumisation trend in Canada
Melitta looks to capitalise on “pour over” trend
Russia offers long-term expansion opportunity
Opportunities also in foodservice

Brand Strategy

Coffee portfolio centres on Melitta brand
Germany and Brazil key to Melitta’s global performance
Rival Nestlé’s Nespresso leads global fresh coffee rankings


Organisational structure


Key recommendations

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