Strategy Briefing

Melting Under Pressure?: Global Opportunities for Ice Cream

55 pages, May 2010

US$2,000

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About This Report

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The global ice cream market weathered the economic storm fairly well in 2009, thanks to warmer weather in major markets like the US and the continued resilience of increasingly important emerging markets like China, Brazil and India. However, ice cream manufacturers must not become complacent, especially as private label encroachment is accelerating worldwide. Adding value is the name of the game, be it through novel flavours, health and wellness innovations, or leveraging ethical values.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives of Global Briefing

Key Findings

Global and Regional Performance

Nascent Economic Recovery Boosts Global Ice Cream Sales

Impact of the Global Economic Crisis

Ice Cream Retail Volume CAGR by Country 2004-2009

Recession Hits Eastern Europe, While Asia-Pacific Resilient

Maturity, Weakened Economy Constrains Developed Markets

Emerging Markets Still Driving Sales Despite Downturn

Country Case Study: Italian Ice Cream Melts Under Pressure

Country Case Study: Artisanal Parlours Drive Chinese Sales

Country Case Study: Ice Cream Losing Favour in Ukraine

Category Analysis

Impulse Ice Cream Continues to Dominate

Artisanal Ice Cream Holding Steady Despite Price Sensitivity

Take-home Sales Undermined by Weak US Performance

Competitive Landscape

Unilever Group Remains Market Leader

Unilever Benefits from Acquisition and Targeted Innovation

Nestlé Undermined by Heavy Reliance on Developed Markets

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Ice Cream

Discounters Still Small But Making Gradual Inroads

Key Trends and Developments

Leveraging Opportunities for Healthier Ice Cream

Bright Prospects for Reduced-fat Ice Cream

Soy-based Ice Cream Set to See Growth

New Product Developments

New Product Launch: Solero Berry Berry in Belgium

New Product Launch: Nimm2 Eis in the Netherlands

New Product Launch: Molico Cream in Brazil

New Product Launch: Häagen-Dazs Five in the US

New Product Launch: Ice Pocket in France

New Product Launch: Nestlé Sorbetes in the Philippines

Global Prospects and Opportunities

Ice Cream Retail Volume CAGR by Country 2009-2014

Dietary Concerns Constrain Ice Cream in Developed Markets

Asia-Pacific Will Drive Global Retail Volume Sales

Impulse Ice Cream to Drive Future Global Performance

One Region, One Country, One Strategy

More Sophisticated Flavours and Styles Expanding Globally

Take-home Ice Cream Will Eventually Benefit from Recovery

Adding Fruit and Probiotics for a Competitive Edge

Fairtrade Ice Cream Opens Up New World of Opportunity

Heart Healthy, Calcium Enriched Ice Cream

Market Potential for Energy Boosting Ice Cream

Country Case Study: Impulse Ice Cream in US

Country Case Study: Significant Room for Growth in India

Country Case Study: Brazilian Ice Cream More Sophisticated

Final Conclusions

Report Definitions

Data Parameters and Report Definitions

Product Definitions

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Megatrends

Strategy Briefing

Melting Under Pressure?: Global Opportunities for Ice Cream

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Global and Regional Performance

Nascent Economic Recovery Boosts Global Ice Cream Sales

Impact of the Global Economic Crisis

Ice Cream Retail Volume CAGR by Country 2004-2009

Recession Hits Eastern Europe, While Asia-Pacific Resilient

Maturity, Weakened Economy Constrains Developed Markets

Emerging Markets Still Driving Sales Despite Downturn

Country Case Study: Italian Ice Cream Melts Under Pressure

Country Case Study: Artisanal Parlours Drive Chinese Sales

Country Case Study: Ice Cream Losing Favour in Ukraine

Category Analysis

Impulse Ice Cream Continues to Dominate

Artisanal Ice Cream Holding Steady Despite Price Sensitivity

Take-home Sales Undermined by Weak US Performance

Competitive Landscape

Unilever Group Remains Market Leader

Unilever Benefits from Acquisition and Targeted Innovation

Nestlé Undermined by Heavy Reliance on Developed Markets

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Ice Cream

Discounters Still Small But Making Gradual Inroads

Key Trends and Developments

Leveraging Opportunities for Healthier Ice Cream

Bright Prospects for Reduced-fat Ice Cream

Soy-based Ice Cream Set to See Growth

New Product Developments

New Product Launch: Solero Berry Berry in Belgium

New Product Launch: Nimm2 Eis in the Netherlands

New Product Launch: Molico Cream in Brazil

New Product Launch: Häagen-Dazs Five in the US

New Product Launch: Ice Pocket in France

New Product Launch: Nestlé Sorbetes in the Philippines

Global Prospects and Opportunities

Ice Cream Retail Volume CAGR by Country 2009-2014

Dietary Concerns Constrain Ice Cream in Developed Markets

Asia-Pacific Will Drive Global Retail Volume Sales

Impulse Ice Cream to Drive Future Global Performance

One Region, One Country, One Strategy

More Sophisticated Flavours and Styles Expanding Globally

Take-home Ice Cream Will Eventually Benefit from Recovery

Adding Fruit and Probiotics for a Competitive Edge

Fairtrade Ice Cream Opens Up New World of Opportunity

Heart Healthy, Calcium Enriched Ice Cream

Market Potential for Energy Boosting Ice Cream

Country Case Study: Impulse Ice Cream in US

Country Case Study: Significant Room for Growth in India

Country Case Study: Brazilian Ice Cream More Sophisticated

Final Conclusions

Report Definitions

Data Parameters and Report Definitions

Product Definitions

Why buy this report?

Want to find out more about this report?

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