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Strategy Briefing
Melting Under Pressure?: Global Opportunities for Ice Cream
May 2010
US$2,000
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The global ice cream market weathered the economic storm fairly well in 2009, thanks to warmer weather in major markets like the US and the continued resilience of increasingly important emerging markets like China, Brazil and India. However, ice cream manufacturers must not become complacent, especially as private label encroachment is accelerating worldwide. Adding value is the name of the game, be it through novel flavours, health and wellness innovations, or leveraging ethical values.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Objectives of Global Briefing
Key Findings
Global and Regional Performance
Nascent Economic Recovery Boosts Global Ice Cream Sales
Impact of the Global Economic Crisis
Ice Cream Retail Volume CAGR by Country 2004-2009
Recession Hits Eastern Europe, While Asia-Pacific Resilient
Maturity, Weakened Economy Constrains Developed Markets
Emerging Markets Still Driving Sales Despite Downturn
Country Case Study: Italian Ice Cream Melts Under Pressure
Country Case Study: Artisanal Parlours Drive Chinese Sales
Country Case Study: Ice Cream Losing Favour in Ukraine
Category Analysis
Impulse Ice Cream Continues to Dominate
Artisanal Ice Cream Holding Steady Despite Price Sensitivity
Take-home Sales Undermined by Weak US Performance
Competitive Landscape
Unilever Group Remains Market Leader
Unilever Benefits from Acquisition and Targeted Innovation
Nestlé Undermined by Heavy Reliance on Developed Markets
Channel Analysis
Supermarkets/Hypermarkets Dominate Global Ice Cream
Discounters Still Small But Making Gradual Inroads
Key Trends and Developments
Leveraging Opportunities for Healthier Ice Cream
Bright Prospects for Reduced-fat Ice Cream
Soy-based Ice Cream Set to See Growth
New Product Developments
New Product Launch: Solero Berry Berry in Belgium
New Product Launch: Nimm2 Eis in the Netherlands
New Product Launch: Molico Cream in Brazil
New Product Launch: Häagen-Dazs Five in the US
New Product Launch: Ice Pocket in France
New Product Launch: Nestlé Sorbetes in the Philippines
Global Prospects and Opportunities
Ice Cream Retail Volume CAGR by Country 2009-2014
Dietary Concerns Constrain Ice Cream in Developed Markets
Asia-Pacific Will Drive Global Retail Volume Sales
Impulse Ice Cream to Drive Future Global Performance
One Region, One Country, One Strategy
More Sophisticated Flavours and Styles Expanding Globally
Take-home Ice Cream Will Eventually Benefit from Recovery
Adding Fruit and Probiotics for a Competitive Edge
Fairtrade Ice Cream Opens Up New World of Opportunity
Heart Healthy, Calcium Enriched Ice Cream
Market Potential for Energy Boosting Ice Cream
Country Case Study: Impulse Ice Cream in US
Country Case Study: Significant Room for Growth in India
Country Case Study: Brazilian Ice Cream More Sophisticated
Final Conclusions
Report Definitions
Data Parameters and Report Definitions
Product Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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