Strategy Briefing

Men’s Grooming in Asia Pacific

Feb 2018

US$1,325

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About This Report

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Asia Pacific is currently behind Western Europe, North America and Latin America in terms of men’s grooming value sales, but its fastest growth rate over 2011-2016 and the lowest per-capita spend globally explains that many countries in the region hold ample room for growth. With the sheer size of its male customer base, rapid economic development, increasing spending power, as well as deepening interest in grooming driven by high mobile penetration and exposure to social media, Asia Pacific pre

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Fastest-growing region in men’s grooming globally

With its per capita spend sitting at the lowest level globally, the region holds rich potential to grow from its dynamic population growth, urbanisation, middle-class expansion and rising income level, particularly in developing markets. Developed countries such as Japan and South Korea witness a slowdown in sales growth due to sluggish local economies and ageing populations’ limited interest in men’s grooming. However, product innovation and localisation is expected to continue by the two beauty-strong countries, which will eventually impact the grooming regimen in the rest of Asia Pacific.

Metrosexual trend and increasing awareness for hygiene propels men’s toiletries sales

Consumers’ high exposure to social media and powerful celebrity influence drive dominant sales of men’s skin care. Consumers’ pursuit for fair skin and flawless complexion as a status symbol results in a prevalence of “whitening” products in retail channels. In addition, with urbanisation and air pollution, consumers’ increasing awareness for personal hygiene led to fast sales growth of bath and shower products, particularly in developing markets.

International personal care giants dominate regional market share

Shaving giants top the manufacturer ranking thanks to cross-regional, constant need for shaving with no outstanding competitors. Personal care multinationals also quickly captured market share over the last decade via rapid retail channel expansion and aggressive product introduction encompassing skin care, hair care and deodorants, staying ubiquitous around male consumers.

Premiumisation is key to induce more shopping in turbulent economic times

“Masstige”, the missing segment in the current men’s grooming market, will fulfil the need of male consumers in both developed and developing markets -buying an indulging experience at affordable price points.

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Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific in the context

Moderate regional growth despite slowdown in leading markets

Men’s toiletries drive value sales, boosted by skin care expansion

Developed city states struggle, while emerging markets prosper

Men’s toiletries propel growth in Asia Pacific

Metrosexual grooming drives toiletries sales

Mass grocery retailers remain as the major channel

Modern retailers dominate sales; internet retailing on the rise

Leading Companies and Brands

High market consolidation in Asia Pacific

Multinationals increase share while Asian giants lose

Market diversification is key to steady growth and risk management

Top three remain formidable despite shuffles in lower ranks

Forecast Projections

Men’s grooming to be driven by developing markets

Prospects differ wildly for developed and developing markets

Country Snapshots

Japan: market context

Japan: competitive and retail landscape

China: market context

China: competitive and retail landscape

India: market context

India: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Vietnam: market context

Vietnam : competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

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Megatrends

Strategy Briefing

Men’s Grooming in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Fastest-growing region in men’s grooming globally

Metrosexual trend and increasing awareness for hygiene propels men’s toiletries sales

International personal care giants dominate regional market share

Premiumisation is key to induce more shopping in turbulent economic times

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific in the context

Moderate regional growth despite slowdown in leading markets

Men’s toiletries drive value sales, boosted by skin care expansion

Developed city states struggle, while emerging markets prosper

Men’s toiletries propel growth in Asia Pacific

Metrosexual grooming drives toiletries sales

Mass grocery retailers remain as the major channel

Modern retailers dominate sales; internet retailing on the rise

Leading Companies and Brands

High market consolidation in Asia Pacific

Multinationals increase share while Asian giants lose

Market diversification is key to steady growth and risk management

Top three remain formidable despite shuffles in lower ranks

Forecast Projections

Men’s grooming to be driven by developing markets

Prospects differ wildly for developed and developing markets

Country Snapshots

Japan: market context

Japan: competitive and retail landscape

China: market context

China: competitive and retail landscape

India: market context

India: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Vietnam: market context

Vietnam : competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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