Executive Summary

Jun 2019
PROSPECTS
The beard trend negatively affects the performance of men’s shaving

The beard trend remained strong in 2018, which had a negative effect on sales in men’s shaving: razors and blades, pre-shave and post-shave all declined in current value terms. It could be argued that sales of men’s skin care should also be affected, as there is less facial skin exposed, but there was a strong rise in the number of products positioned for beard and moustache care.

Premium men’s hair care grows through chemists/pharmacies

Premium men’s hair care saw the fastest current value growth in men’s grooming in Bosnia-Herzegovina in 2018, and along with men’s skin care, saw amongst the fastest growth in the review period. This category is dominated by pharma brands, which are sold exclusively through chemists/pharmacies and positioned for specific hair care problems men might have – primarily hair loss issues.

The consumer base for premium men’s fragrances expands

Men’s fragrances was another category which outperformed the average in men’s grooming at the end of the review period. Sales were driven primarily by premium men’s fragrances, whilst mass men’s fragrances remained negatively affected by the beard trend – a large proportion of sales of mass men’s fragrances are generated by post-shave products.

COMPETITIVE LANDSCAPE
Shaving brands contribute the most to total sales in men’s grooming

International companies dominated men’s grooming in Bosnia-Herzegovina in value terms in 2018, led by Procter & Gamble, Beiersdorf and Unilever BH. Men’s shaving brands contribute the most to the shares of the leading players – Procter & Gamble in particular.

Avon recognises the opportunities in men’s grooming

Avon Cosmetics BiH recorded the highest increase in value share in men’s grooming in Bosnia-Herzegovina during 2018, after a solid performance throughout the review period. Avon has recognised the potential in the men’s segment in beauty and personal care, noting that it is significantly less mature and less saturated than the women’s segment.

Private label improves, but remains small

There are no domestic players with a significant presence in men’s grooming in Bosnia-Herzegovina. A single regional player had a recordable value share in 2018 – Saponia – which markets the ageing Brinell brand, which saw a constant sales decline from 2015.

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Men's Grooming in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

The beard trend negatively affects the performance of men’s shaving
Premium men’s hair care grows through chemists/pharmacies
The consumer base for premium men’s fragrances expands

COMPETITIVE LANDSCAPE

Shaving brands contribute the most to total sales in men’s grooming
Avon recognises the opportunities in men’s grooming
Private label improves, but remains small

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Bosnia-Herzegovina sees continued growth
Internet platforms affect the marketing of beauty and personal care products
International companies dominate
Fragrances leads in terms of new product launches
Different shades of premium

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources