Executive Summary

May 2018
PROSPECTS
Fewer men’s products available in 2017

Men’s grooming continues losing variety and has been reduced to shaving products, deodorants and fragrances for men. In 2017, men’s shaving was the largest category in volume terms and it largely comprised men’s razors and blades and pre-shave products, which put it in second place in sales value – far behind men’s fragrances, the most valuable category.

Supply continues to be limited and unsteady

Supply of razors and blades remains erratic after many years of price regulations, although independent store owners have taken it upon themselves to import them due to long periods of absence. At the end of 2017, Farmatodo – the largest parapharmacy chain in Venezuela – announced the arrival of a German razor that will be distributed exclusively at its stores.

Deodorants remain scarce in spite of price ceilings being released

In beauty and personal care, men often use products designed for all family members, although this does not apply to deodorants, thus making men’s deodorants the largest category within men’s toiletries in 2017. The performance of men’s toiletries in Venezuela continued to be strongly influenced by price ceilings and controls imposed by the government, especially in deodorants.

COMPETITIVE LANDSCAPE
Corporación Belcorp de Venezuela takes the lead in 2017

Mass men’s fragrances continued to lead sales value in 2017 because the large price gap between mass and premium fragrances makes it difficult for consumers to trade up. In 2017, the average unit price of premium men’s fragrances was about five times higher than that of mass fragrances, a differential that has promoted significant downgrades.

Total absence of premium skin care for men in 2017

Men’s skin care is a small category with a limited supply of premium products, which nearly vanished after L’Oréal Venezuela withdrew its brand Biotherm in 2015. An increasing trend of Venezuelan men interested in beauty and personal care led to growing demand for specific skin products and treatments over the review period.

Men’s hair care shows more dynamism than other categories

In men’s hair care, Head & Shoulders for Men (Procter & Gamble de Venezuela) was the leading brand, although domestic offerings emerged during the review period. This was the case with Rolda (Cosméticos Rolda), which offered four different lines of men’s styling agents and shampoos: one with taurine for a stimulating effect on hair growth, another with ginseng for an anti-dandruff effect and oil control, another with plankton extract for a fortifying effect on fragile hair, and one with rock crystal for a protective effect against the sun.

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Men's Grooming in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Venezuela?
  • What are the major brands in Venezuela?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Venezuela - Category analysis

HEADLINES

PROSPECTS

Fewer men’s products available in 2017
Supply continues to be limited and unsteady
Deodorants remain scarce in spite of price ceilings being released

COMPETITIVE LANDSCAPE

Corporación Belcorp de Venezuela takes the lead in 2017
Total absence of premium skin care for men in 2017
Men’s hair care shows more dynamism than other categories

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017
Fears of further price ceilings shape product offerings
Domestic companies rise up against economic recession in 2017
Online stores are gaining traction across all segments in 2017
Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources