Men's Grooming

As Vietnamese men's incomes rise and living standards improve, they are showing a growing preference for products designed specifically for them. The population imbalance has also led to a rise in demand for men's products, given that Vietnam is home…

Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s…

After a year of notable current value decline in 2022, men’s grooming saw only low growth in China in 2023, with sales remaining well below the 2021 level. Men’s fragrances saw the strongest growth from a low base, while due to the stable demand for…

Men’s grooming saw stable solid current value growth in Singapore in 2023, driven by a shifting cultural landscape where men are placing greater importance on their physical appearance. As societal norms evolve and perceptions of masculinity change,…

Men’s grooming maintained solid current value growth in South Korea in 2023. However, sales of premium men’s deodorants and premium men’s hair care products continued to be negligible, primarily because demand remains within the mass segment in these…

Men’s grooming continued to see current value growth in Japan in 2023, thanks to rising awareness of beauty and personal care amongst men, and the associated increase of brands and products in the space, which activated sales. Increasing awareness of…

Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…

Men's grooming in Hong Kong experienced further growth in 2022, driven by a combination of factors. One of the key drivers of growth was the increasing number of men who focused on health and wellness, leading to greater awareness of the importance…

Men’s fragrances saw dynamic current value growth in 2020 and 2021 during the pandemic, as consumers introduced elements of relaxation or pampering to their lives as a way of coping, including through the use of soothing scents. Although the rate of…

Sales of men’s shaving products remain under the shadow of the trend for beards in Uzbekistan, with negative volume noted. However, there has been some controversy around this, with reports that the Uzbek police had forced some men to shave off their…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

Following the drop in sales recorded in the first year of the pandemic, men’s grooming has made a strong recovery, with solid increases in retail volume and current value sales. The back-to-work trend encouraged men to resume their old grooming…

Men’s grooming saw stronger retail volume and current value growth rates in 2022 than in the previous year. This was partly due to the relaxation of COVID-19 restrictions, as people left their homes more often for work, exercise and socialising.…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Men’s grooming registered strong growth in current value terms in 2022. This was driven not only by a further relaxation of COVID-19 related restrictions, which saw more men returning to the workplace and socialising, but also by the increasing…

Indonesia is one of the countries where skin care and other beauty and personal care trends are growing very rapidly. In addition to female attention to beauty and personal care, more and more men in Indonesia are starting to follow trends related to…