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Strategy Briefing

Menswear in Asia Pacific

Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With low penetration across categories and favourable demographics, Asia Pacific offers attractive growth for menswear players. Ranked fifth in terms of per capita consumption with USD39 spent on menswear in 2017, the region saw the fastest growth in per capita spending at 2% over the 2012-2017 period. Due to such growth players, both domestic and international rivals, implemented an aggressive series of market entries, resulting in an increasingly dynamic and diverse competitive environment.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Strong macroeconomic conditions underpin uptake of premium menswear

Good economic performances and rising disposable incomes in developing markets such as Vietnam and India have encouraged rising numbers of consumers across the region to trade up to higher-value menswear, significantly increasing the penetration of products such as men’s premium jeans.

Multinational players experience fierce competition from strong domestic rivals

In the region’s leading markets, such as China, India and Japan, ongoing expansion of multinational fast-fashion players H&M and Zara placed them increasingly at odds with well-entrenched rival domestic brands such as Heilan Home, leading to increasingly fierce price competition in key menswear categories.

Menswear leader Heilan Home Co Ltd outperforms in growth of regional share

Leading sales of menswear in China with a share of 5% in 2017, market leader Heilan Home Co Ltd saw the largest and most rapid share gain of menswear in Asia Pacific, as it pursued an aggressive series of store openings and brand extensions in its home market over 2012-2017.

Explosive growth of internet retailing increasingly driven by demand for convenience

Rapid uptake of internet retailing in the region is led by China, with online sales of apparel rising from 8% in 2012 to 29% in 2017. In addition to the desire to find the best price, the convenience of internet retailing emerges as an increasingly important driver of online sales among men in Asia Pacific.

Growing urbanisation and rising incomes support healthy forecast growth of menswear

Rising at a 3% CAGR, sales of menswear in Asia Pacific are forecast to reach a value of USD184 billion in constant terms by 2022.As the region experiences an ongoing increase in its population of urban mid-to high-income earners, a rising number of consumers will be able to act upon growing interest in fashion and personal style.

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Introduction

Scope

Key findings

Regional Overview

Favourable macro environment supports growing menswear spending

Rapid growth in the region remains resilient

Leading markets show significant growth disparity…

….with similarly diverse growth environment among smaller markets

China and India lead development of categories beyond outerwear

While mature markets show decline and preference for low prices…

….developing markets increasingly willing to trade up

Apparel specialists and department stores increasingly fragile…

….as consumer preferences drive expansion of internet retailing

Leading Companies and Brands

With the exception of India, Asia Pacific sees gradual consolidation

Chinese menswear leader Heilan Home leads growth across the region

China focus sees top players competing with fierce local rivals

Demand for versatile and affordable style sees fast-fashion lead growth

Forecast Projections

India pulls away as leader in Asia Pacific menswear growth…

…as diverse retail and competitive development unfolds

Country Snapshots

India: market context

India: competitive and retail landscape

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

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Megatrends

Strategy Briefing

Menswear in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Strong macroeconomic conditions underpin uptake of premium menswear

Multinational players experience fierce competition from strong domestic rivals

Menswear leader Heilan Home Co Ltd outperforms in growth of regional share

Explosive growth of internet retailing increasingly driven by demand for convenience

Growing urbanisation and rising incomes support healthy forecast growth of menswear

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Favourable macro environment supports growing menswear spending

Rapid growth in the region remains resilient

Leading markets show significant growth disparity…

….with similarly diverse growth environment among smaller markets

China and India lead development of categories beyond outerwear

While mature markets show decline and preference for low prices…

….developing markets increasingly willing to trade up

Apparel specialists and department stores increasingly fragile…

….as consumer preferences drive expansion of internet retailing

Leading Companies and Brands

With the exception of India, Asia Pacific sees gradual consolidation

Chinese menswear leader Heilan Home leads growth across the region

China focus sees top players competing with fierce local rivals

Demand for versatile and affordable style sees fast-fashion lead growth

Forecast Projections

India pulls away as leader in Asia Pacific menswear growth…

…as diverse retail and competitive development unfolds

Country Snapshots

India: market context

India: competitive and retail landscape

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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