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Country Report

Menswear in

Menswear in Venezuela

Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic environment continues to hamper growth of menswear

Widespread inflation continues to erode households’ purchasing power by changing the priorities of consumers away from apparel purchases towards food and basic services. In 2017, some foreign chain stores partially closed as they have not been able to replenish their inventories after President Maduro commanded all apparel stores cut their prices by 10-50% during the last quarter of 2015.

Venezuelans follow casual style

Economy jeans, tops, and swimwear exhibited the smallest reductions in volume in 2017. These subcategories gained share thanks to a wider supply of affordable items.

Men's underwear and swimwear trends

In terms of men's underwear, supply is largely made up of classic models such as boxers or briefs, preferably striped. For men, comfort is important.

COMPETITIVE LANDSCAPE

Columbia Sportswear leads menswear

Columbia Sportswear led menswear in value terms in 2017. This firm offers high-quality casual items that appeal to men of all age groups.

Portfolio rationalisation

In the current business climate, importers must prioritise their product portfolios by focusing on items with the highest demand as a consequence of delays in the import process and high prices.

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Menswear Market Sample Report Menswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Menswear in Venezuela?
What are the major brands in Venezuela?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Menswear in Venezuela - Category analysis

HEADLINES

PROSPECTS

Economic environment continues to hamper growth of menswear

Venezuelans follow casual style

Men's underwear and swimwear trends

COMPETITIVE LANDSCAPE

Columbia Sportswear leads menswear

Portfolio rationalisation

CATEGORY DATA

Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 15 Forecast Sales of Menswear: Volume 2017-2022
Table 16 Forecast Sales of Menswear: Value 2017-2022
Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear

Apparel and footwear tries to survive by substituting imports with local production

Loss of purchasing power encourages demand for second-hand apparel

Price and supply uncertainty delay development of internet retailing

Slow recovery expected over the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Menswear in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic environment continues to hamper growth of menswear

Venezuelans follow casual style

Men's underwear and swimwear trends

COMPETITIVE LANDSCAPE

Columbia Sportswear leads menswear

Portfolio rationalisation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Menswear in Venezuela - Category analysis

HEADLINES

PROSPECTS

Economic environment continues to hamper growth of menswear

Venezuelans follow casual style

Men's underwear and swimwear trends

COMPETITIVE LANDSCAPE

Columbia Sportswear leads menswear

Portfolio rationalisation

CATEGORY DATA

Apparel and Footwear in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic environment continues hampering growth of apparel and footwear

Apparel and footwear tries to survive by substituting imports with local production

Loss of purchasing power encourages demand for second-hand apparel

Price and supply uncertainty delay development of internet retailing

Slow recovery expected over the forecast period

MARKET DATA

DEFINITIONS

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