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Learn moreFeb 2018
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Widespread inflation continues to erode households’ purchasing power by changing the priorities of consumers away from apparel purchases towards food and basic services. In 2017, some foreign chain stores partially closed as they have not been able to replenish their inventories after President Maduro commanded all apparel stores cut their prices by 10-50% during the last quarter of 2015.
Economy jeans, tops, and swimwear exhibited the smallest reductions in volume in 2017. These subcategories gained share thanks to a wider supply of affordable items.
In terms of men's underwear, supply is largely made up of classic models such as boxers or briefs, preferably striped. For men, comfort is important.
Columbia Sportswear led menswear in value terms in 2017. This firm offers high-quality casual items that appeal to men of all age groups.
In the current business climate, importers must prioritise their product portfolios by focusing on items with the highest demand as a consequence of delays in the import process and high prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Menswear industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in Venezuela market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.