Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Mercadona SA

January 2021

The supermarket chain Mercadona is Spain’s largest modern grocery retailer. It has built its leading position through offering value for money, based on a large private label range. Mercadona emphasises the local sourcing of its products through a network of 1,400 suppliers. The retailer is increasingly promoting health and sustainability. Since 2018, Mercadona has also been focusing on ready-to-eat food and its e-commerce platform, rolling out its upgraded platform in Madrid in 2020.

USD 570
Request More Information


Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).


Euromonitor International's report on Mercadona SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Mercadona SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mercadona SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mercadona SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Mercadona SA: key company facts
Mercadona SA private label portfolio
Mercadona’s private label strategy in context
Appendix: private label brands for Mercadona SA

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page