The supermarket chain Mercadona is Spain’s largest modern grocery retailer. It has built its leading position through offering value for money, based on a large private label range. Mercadona emphasises the local sourcing of its products through a network of 1,400 suppliers. The retailer is increasingly promoting health and sustainability. Since 2018, Mercadona has also been focusing on ready-to-eat food and its e-commerce platform, rolling out its upgraded platform in Madrid in 2020.
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Euromonitor International's report on Mercadona SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Mercadona SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mercadona SA.
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