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Mercadona SA

January 2021

The supermarket chain Mercadona is Spain’s largest modern grocery retailer. It has built its leading position through offering value for money, based on a large private label range. Mercadona emphasises the local sourcing of its products through a network of 1,400 suppliers. The retailer is increasingly promoting health and sustainability. Since 2018, Mercadona has also been focusing on ready-to-eat food and its e-commerce platform, rolling out its upgraded platform in Madrid in 2020.

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Overview:

Euromonitor International's report on Mercadona SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Mercadona SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mercadona SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mercadona SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Mercadona SA: key company facts
Mercadona SA private label portfolio
Mercadona’s private label strategy in context
Appendix: private label brands for Mercadona SA
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Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

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