Merck KGaA is a global top 20 producer of consumer health products. Despite relatively consistent revenue growth, the company has struggled to consistently gain share of the global consumer health market, due in large part to a significant absence from many of the world’s largest markets. The company could benefit greatly from increased acquisitive behaviour and a global consolidation of its overly broad portfolio, but it will need to move quickly in light of increasing industry competition.
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Euromonitor International's report on Merck KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.
Company and market share data provide a detailed look at the financial position of Merck KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Merck KGaA.
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