Merck KGaA in Consumer Health

Company Profile

About This Report

May 2012

Merck KGaA is a global top 20 producer of consumer health products. Despite relatively consistent revenue growth, the company has struggled to consistently gain share of the global consumer health market, due in large part to a significant absence from many of the world’s largest markets. The company could benefit greatly from increased acquisitive behaviour and a global consolidation of its overly broad portfolio, but it will need to move quickly in light of increasing industry competition.

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Merck KGaA in Consumer Health

Euromonitor International's report on Merck KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Merck KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Merck KGaA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Merck KGaA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Uneven performance across reporting segments in 2011
“Fit for 2018” strategic plan
SWOT: Merck KGaA

Competitive Positioning

Positions in global consumer health market remain stable in 2011
Balanced portfolio enables stable growth

Market Assessment

Expect strong growth in sales of vitamins and dietary supplements
Probiotics to benefit from poor diets

Geographic and Category Opportunities

Consumer health care: Still a fit moving forward?
US key to future performance
Latinos could provide instant market for Merck products in the US
Emerging vs developed markets

Brand Strategy

Merck focus areas and marquee brands
Sales of Merck’s Top Brand
Bion family of brands
Seven Seas


Company overview
Merck KGaA : Leading consumer health brands
Research and development


Key takeaways
Data parameters and report definitions