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Mercury Drug

January 2020

Mercury Drug is the leading pharmacy and drugstore retailer in the Philippines, with a large footprint of over 1,000 stores. It is an innovative Philippine retailer, the first to: introduce the self-service concept for drugstores; add a customer delivery service; change to 24hr operation; introduce a loyalty card; install TVs in outlets as a source of information; launch the Gamot Padala service for phone and online orders; pilot a drive-thru service for drugstores; and launch a mobile app.

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Overview:

Euromonitor International's report on Mercury Drug Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Mercury Drug Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mercury Drug Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mercury Drug Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Strategic objectives and challenges
Omnichannel strategy details
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

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