The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2014
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Using a variety of historic examples, this briefing looks at all aspects of M&A activity, from motives, paying the right amount to integrating the new acquisition. Although focused on the major alcoholic drinks categories, aspects of this briefing are relevant to players in all industries interested in understanding the process.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The three major alcoholic drinks categories are all at differing stages of consolidation, with beer the most consolidated and wine the least, although this has much to do with industry structure.
Merging with or acquiring a company can either be defensive (protect against a bigger competitor or protect revenues) or expansionary (a chance to move into new categories, markets or just grow revenues).
Any buyer needs a willing seller. Some sellers are likely to be more willing than others as the target business may no longer be a focus of the seller but could equally be because the seller needs to sell.
A key test for the financial viability of a deal is the Discounted Cash Flow Tool. However, this is only a rough instrument and fixing the right price is more an art than a science and requires a myriad factors to be looked at.
Once a deal has been agreed, careful examination of all aspects of the target’s business is vital as hidden dangers not discovered will damage the success of a deal.
A large proportion of acquisitions fail and this is primarily due to the integration stage, thus a number of key practices need to be followed.
While there has been much consolidation in recent years, especially in beer, there is still the opportunity to expand in all categories via M&A with both large and small deals.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.