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Country Report

Microwaves in

Microwaves in Russia

33 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Recovery of sales continues

Microwaves recovered from economic turmoil to register visible retail volume growth in 2018. With rising urbanisation and increasingly hectic lifestyles, consumers continued to search for convenience.

Freestanding microwaves holds the largest share

Freestanding microwaves held the highest retail volume share within overall microwaves in 2018 and is expected to continue to do so over the forecast period. The average unit price is significantly lower compared to built-in microwaves and registered further decline in 2018.

Economy priced segment

Microwaves are not perceived as essential appliances and local consumers therefore purchase microwaves to ease their daily routines. With unstable disposable incomes, consumers tend to be cautious with their expenditure on items of convenience and purchase economy priced, less sophisticated, basic appliances, thus benefitting economy brands.

COMPETITIVE LANDSCAPE

International players continue to lead microwaves

International companies continued to lead microwaves in 2018. The three major players were LG Electronics, Midea Group Co Ltd and Samsung Electronics Rus OOO.

Different directions in shares are registered

Microwaves was no exception to the major trend of consumers shifting to economy products in consumer appliances in 2018. Due to an unstable economic situation and insecure disposable incomes, consumers prefer purchasing more basic, cheaper appliances, thus giving space to the development and emergence of new economy brands.

Private label losing ground

In 2018, microwaves is probably one of the few categories where private label is visible. However, private label appliances are not set to be very successful as the offer of branded products in various price segments, especially economy, weakens the presence of private label.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Russia?
What are the major brands in Russia?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Russia - Category analysis

HEADLINES

PROSPECTS

Recovery of sales continues

Freestanding microwaves holds the largest share

Economy priced segment

COMPETITIVE LANDSCAPE

International players continue to lead microwaves

Different directions in shares are registered

Private label losing ground

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to grow

Major shift to the economy segment

Heavyweights lead major appliances, while small appliances is fragmented

Consolidation and internet retailing notable trends

Possible barriers to strong future development

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Recovery of sales continues

Freestanding microwaves holds the largest share

Economy priced segment

COMPETITIVE LANDSCAPE

International players continue to lead microwaves

Different directions in shares are registered

Private label losing ground

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Russia - Category analysis

HEADLINES

PROSPECTS

Recovery of sales continues

Freestanding microwaves holds the largest share

Economy priced segment

COMPETITIVE LANDSCAPE

International players continue to lead microwaves

Different directions in shares are registered

Private label losing ground

CATEGORY DATA

Consumer Appliances in Russia - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to grow

Major shift to the economy segment

Heavyweights lead major appliances, while small appliances is fragmented

Consolidation and internet retailing notable trends

Possible barriers to strong future development

MARKET INDICATORS

MARKET DATA

SOURCES

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