Middle Class Retreat

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...

Trading Up, Trading Down is an effective way for the squeezed middle class to continue enjoying things that are important to them without breaking their limited budget. This report provides insights into the priorities, motivations and emotions that ...

Demand for home textiles is currently being shaped by several key factors, including online sales that are driven by household access to the internet. Meanwhile, the “middle class retreat” has boosted demand for private label products, while rising ...

In their continuing struggle to maintain their economic status ever since the 2008-2009 global financial crisis, middle classes in developed countries focus on obtaining the most value for money and optimising their limited resources. The search for ...

Middle class consumers are an important target group for businesses, because they are the foundation and driver of consumer markets. This report analyses key trends that relate to the Middle Class Retreat megatrend. It examines their impact on ...