Middle Class Retreat

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Strategy Briefing

Strategy Briefing

Megatrends in Latin America Retailing

May 2018

As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...

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Megatrends

Megatrends

Middle Class Retreat: Trading Up, Trading Down

Mar 2018

Trading Up, Trading Down is an effective way for the squeezed middle class to continue enjoying things that are important to them without breaking their limited budget. This report provides insights into the priorities, motivations and emotions that ...

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Strategy Briefing

Strategy Briefing

E-commerce, the Middle Class Retreat and Generation Rent shape Home Textiles

Jan 2018

Demand for home textiles is currently being shaped by several key factors, including online sales that are driven by household access to the internet. Meanwhile, the “middle class retreat” has boosted demand for private label products, while rising ...

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Megatrends

Megatrends

Middle Class Retreat: Fickle Consumers

Dec 2017

In their continuing struggle to maintain their economic status ever since the 2008-2009 global financial crisis, middle classes in developed countries focus on obtaining the most value for money and optimising their limited resources. The search for ...

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Megatrends

Megatrends

Middle Class Retreat

Aug 2017

Middle class consumers are an important target group for businesses, because they are the foundation and driver of consumer markets. This report analyses key trends that relate to the Middle Class Retreat megatrend. It examines their impact on ...

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