Middle East

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among…

The briefing examines how the milk commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on milk price dynamics, as well as trends across key commodity consuming…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

In 2023, Qatar's dairy industry has witnessed significant developments. Local production has soared, surpassing consumption targets, with a growing surplus of milk and other dairy products. A surge in consumer awareness of healthy alternatives,…

Increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and baby food which is widely available via the country’s well-developed grocery retail channels. The government’s investment in…

Dairy has remained resilient despite Lebanon’s economic crisis, a reflection of its status as the backbone of Lebanon’s agriculture sector. In some regions, dairy production accounts for 60% of all economic activity and this has spurred international…

In 2023, dairy consumption remains high despite the many negative factors that are currently impacting the industry, such as inflation and Kuwaitisation, which has resulted in decreased population. Nonetheless, due to the industry’s essential nature,…

Dairy products continues to perform well in 2023 due to the pandemic coming to an end. Likewise, the return of tourists, more women in the workforce, and the expansion of chained supermarkets and hypermarkets will continue to drive growth. However,…

2023 saw dairy plagued by supply chain issues and low consumer confidence. The government responded with attempts to improve the stability of the Iraqi dinar and policies to promote local production as foreign brands tend to offer basic products made…

Although the pandemic is now a distant memory, consumers are still motivated to focus on their health and wellness. The demand for drinking yoghurt products that include a “protein” claim, in addition to advantages such as “probiotics”, and “gut…

The yoghurt and sour milk products category has shown healthy growth even within the tough economic situation and the slower growth of consumption as a result of the high rate of inflation. The category’s strong performance has mainly been due to its…

As prices of supervised milk rise, manufacturers of dairy products increase prices for all of their products. Following the September 2022 rise in supervised milk prices, the price of milk was set to rise by 16% in May 2023. However, days before the…

The vast majority of consumers typically consume dairy products, but as the health and wellness trend spreads throughout the country, a niche segment of the population has shown an increasing preference for plant-based foods. Hence, plant-based…

Dairy products have established an important role in the diets of many Saudi Arabian consumers. However, in line with many markets around the world, Saudi Arabia is seeing a growing interest in plant-based alternatives that is being supported…

The demand for plant-based and dairy-free products continues to grow in Israel in 2023. This demand started with consumers who were allergic to lactose or had other health issues whereby they could not eat dairy. However, there has also been a…

Retail volume and current value growth of condensed and evaporated milk were positive in 2022, and this is set to continue in 2023, although volume growth has been moderate, and value growth has been higher due to rising inflation. Due to the full…

The re-opening of schools has had a major impact on the recovery of many packaged food categories, with other dairy products being amongst them. The return to schools was a major factor in the recovery of chilled dairy desserts, in particular, as…

In September 2022, supervised milk prices, including sweet and sour cream, increased strongly. Moreover, in May 2023, the price of milk was set to rise by 16%, but days before implementation the Minister of Finance and Minister of Agriculture agreed…

In 2022, the price of fresh milk increased significantly, and this has continued into 2023. This growth is primarily being driven by pressures of inflation at various levels, which is being seen globally as an impact of the pandemic and other…