Milking It: Maximising Emerging Opportunities - Global Drinking Milk Products

Introduction

Scope

Objectives of Global Briefing

Key Findings

Global and Regional Performance

Global Retail Value Declines in 2009 but Volume Robust

Impact of Global Economic Downturn

Global Drinking Milk Products Retail Volume CAGR 2004-2009

Economic Downturn Hits Eastern Europe Hard

Emerging Markets Continue to Drive Retail Performance

Country Case Study: ESL and Soy Products Sustain Germany

Country Case Study: Polish Economy Constrains Value Gains

Country Case Study: China Still Reeling From Melamine Crisis

Category Analysis

Milk Still Dominates but Retail Value Share Steadily Falls

Health and Wellness Focus Key to Category Sales Success

Mixed Performance for Powder Milk Drinks

Competitive Landscape

Nestlé Remains Leader in Highly Fragmented Marketplace

Inner Mongolia Mengniu Leverages Innovation, Advertising

Dean Foods Loses Share to Private Label in Core US Market

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Sales

Other Grocery Retailers is Channel Format to Watch

Key Trends and Developments

Not Just Healthy but ‘Super-healthy’

Greater Consumer Awareness Underpins Organic Sales

Greater Focus on Functionality Maintains Demand

From Mainstream to Niche, and Vice Versa

Private Label Increases in Both Share and Sophistication

Demand for Reduced Cholesterol Products Gathers Pace

New Product Developments

Innovation Remains Focused on Health and Added Value

New Product Launch: Oui Aux Petits Producteurs! in France

New Product Launch: Minus L Laktosefrei in Germany

New Product Launch: Juhayna Foam Milk in Egypt

New Product Launch: Brookside Low Fat UHT Milk in Kenya

New Product Launch: Silhouette Active in France

New Product Launch: Valsoia Fibre in Italy

New Product Launch: Leche con té verde in Spain

Global Prospects and Opportunities

Global Drinking Milk Products Retail Volume CAGR 2009-2014

Emerging Markets Continue Trading Up to Packaged Milk

Asia Pacific Will Drive Global Retail Volume Growth

Soy Beverages, Flavoured Milk Drinks Perform Best

One Category, One Unified Strategy

Leveraging Ingredients Prospects in Drinking Milk Products

Significant Opportunities for ‘Heart Healthy’ Drinking Milk

More Segmentation and Flavours Needed for ‘Healthy Milk’

Potential Synergies for Probiotic Chocolate and Drinking Milk

Country Case Study: Soy Beverages in the USA

Country Case Study: Drinking Milk Products in India

Country Case Study: Milk in Saudi Arabia

Final Conclusions

Definitions

Data Parameters and Report Definitions

Product Definitions

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