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Strategy Briefing

Milking It: Maximising Emerging Opportunities - Global Drinking Milk Products

58 pages, Mar 2010

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

After the collapse of milk commodity prices since their dramatic peak in late summer 2008, processors of drinking milk products are at a crossroads. Production surpluses have driven down retail prices, to the detriment of retail value sales, but retail volumes have remained relatively robust despite economic woes. Euromonitor International investigates ways manufacturers can leverage strong retail volume prospects to reinvigorate revenues and margins in developed and developing markets alike.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Downloadable from MyPages

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Introduction

Scope

Objectives of Global Briefing

Key Findings

Global and Regional Performance

Global Retail Value Declines in 2009 but Volume Robust

Impact of Global Economic Downturn

Global Drinking Milk Products Retail Volume CAGR 2004-2009

Economic Downturn Hits Eastern Europe Hard

Emerging Markets Continue to Drive Retail Performance

Country Case Study: ESL and Soy Products Sustain Germany

Country Case Study: Polish Economy Constrains Value Gains

Country Case Study: China Still Reeling From Melamine Crisis

Category Analysis

Milk Still Dominates but Retail Value Share Steadily Falls

Health and Wellness Focus Key to Category Sales Success

Mixed Performance for Powder Milk Drinks

Competitive Landscape

Nestlé Remains Leader in Highly Fragmented Marketplace

Inner Mongolia Mengniu Leverages Innovation, Advertising

Dean Foods Loses Share to Private Label in Core US Market

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Sales

Other Grocery Retailers is Channel Format to Watch

Key Trends and Developments

Not Just Healthy but ‘Super-healthy’

Greater Consumer Awareness Underpins Organic Sales

Greater Focus on Functionality Maintains Demand

From Mainstream to Niche, and Vice Versa

Private Label Increases in Both Share and Sophistication

Demand for Reduced Cholesterol Products Gathers Pace

New Product Developments

Innovation Remains Focused on Health and Added Value

New Product Launch: Oui Aux Petits Producteurs! in France

New Product Launch: Minus L Laktosefrei in Germany

New Product Launch: Juhayna Foam Milk in Egypt

New Product Launch: Brookside Low Fat UHT Milk in Kenya

New Product Launch: Silhouette Active in France

New Product Launch: Valsoia Fibre in Italy

New Product Launch: Leche con té verde in Spain

Global Prospects and Opportunities

Global Drinking Milk Products Retail Volume CAGR 2009-2014

Emerging Markets Continue Trading Up to Packaged Milk

Asia Pacific Will Drive Global Retail Volume Growth

Soy Beverages, Flavoured Milk Drinks Perform Best

One Category, One Unified Strategy

Leveraging Ingredients Prospects in Drinking Milk Products

Significant Opportunities for ‘Heart Healthy’ Drinking Milk

More Segmentation and Flavours Needed for ‘Healthy Milk’

Potential Synergies for Probiotic Chocolate and Drinking Milk

Country Case Study: Soy Beverages in the USA

Country Case Study: Drinking Milk Products in India

Country Case Study: Milk in Saudi Arabia

Final Conclusions

Definitions

Data Parameters and Report Definitions

Product Definitions

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Megatrends

Strategy Briefing

Milking It: Maximising Emerging Opportunities - Global Drinking Milk Products

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Global and Regional Performance

Global Retail Value Declines in 2009 but Volume Robust

Impact of Global Economic Downturn

Global Drinking Milk Products Retail Volume CAGR 2004-2009

Economic Downturn Hits Eastern Europe Hard

Emerging Markets Continue to Drive Retail Performance

Country Case Study: ESL and Soy Products Sustain Germany

Country Case Study: Polish Economy Constrains Value Gains

Country Case Study: China Still Reeling From Melamine Crisis

Category Analysis

Milk Still Dominates but Retail Value Share Steadily Falls

Health and Wellness Focus Key to Category Sales Success

Mixed Performance for Powder Milk Drinks

Competitive Landscape

Nestlé Remains Leader in Highly Fragmented Marketplace

Inner Mongolia Mengniu Leverages Innovation, Advertising

Dean Foods Loses Share to Private Label in Core US Market

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Sales

Other Grocery Retailers is Channel Format to Watch

Key Trends and Developments

Not Just Healthy but ‘Super-healthy’

Greater Consumer Awareness Underpins Organic Sales

Greater Focus on Functionality Maintains Demand

From Mainstream to Niche, and Vice Versa

Private Label Increases in Both Share and Sophistication

Demand for Reduced Cholesterol Products Gathers Pace

New Product Developments

Innovation Remains Focused on Health and Added Value

New Product Launch: Oui Aux Petits Producteurs! in France

New Product Launch: Minus L Laktosefrei in Germany

New Product Launch: Juhayna Foam Milk in Egypt

New Product Launch: Brookside Low Fat UHT Milk in Kenya

New Product Launch: Silhouette Active in France

New Product Launch: Valsoia Fibre in Italy

New Product Launch: Leche con té verde in Spain

Global Prospects and Opportunities

Global Drinking Milk Products Retail Volume CAGR 2009-2014

Emerging Markets Continue Trading Up to Packaged Milk

Asia Pacific Will Drive Global Retail Volume Growth

Soy Beverages, Flavoured Milk Drinks Perform Best

One Category, One Unified Strategy

Leveraging Ingredients Prospects in Drinking Milk Products

Significant Opportunities for ‘Heart Healthy’ Drinking Milk

More Segmentation and Flavours Needed for ‘Healthy Milk’

Potential Synergies for Probiotic Chocolate and Drinking Milk

Country Case Study: Soy Beverages in the USA

Country Case Study: Drinking Milk Products in India

Country Case Study: Milk in Saudi Arabia

Final Conclusions

Definitions

Data Parameters and Report Definitions

Product Definitions

Why buy this report?

Want to find out more about this report?

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