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Strategy Briefing
Mini/Small Cars: Global Overview by Region
Feb 2018
US$1,325Added to Cart
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Mini and small cars make up the third-largest vehicle segment by global sales, with approximately 15 million units sold in 2016. The largest mini and small car markets were in Asia Pacific and Western Europe in 2016, although only Western Europe and North America saw positive CAGRs over 2011-2016. Vehicles in this category tend to appeal to cost-sensitive consumers and those facing structural barriers to driving larger cars, such as those living in Western Europe’s congested cities.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Regional variationsamplified within themini/small car segment
Regional standards for vehicle size are reflected in the historical performanceof the mini/small car segment. In developing countries or in places withcongested downtown streets (e.g., Western Europe and Japan), mini andsmall cars remain popular. However, in regions with wide roads and wealthierconsumers – North America, Australasia and now China – consumers preferlarger crossovers and SUVs to mini and small cars.
Local legislation reflected inconsumer behaviour
Some of the historical shifts in mini and small car sales can be traced back tolocal legislation, which amplified consumer behaviour because of how costsensitive many consumers in this demographic are. For example, there were156,000 more small cars sold in the United Kingdom in 2016 than in 2011,while there were 60,000 fewer units sold in the Netherlands in 2016 than in2011. Despite the United Kingdom and the Netherlands being economicallyand politically similar over most of the 2011-2016 time period (i.e., pre-Brexit),a new tax scheme went into effect in the Netherlands in 2016 that raisedalready high vehicle taxes.
Rare negative growth inChina for both mini andsmall cars
Despite most vehicle segments in China experiencing consistent growth over2011-2016, both mini and small car sales declined in China over this timeperiod. The minicar market declined at a compound average rate of over 15%over 2011-2016, while the small car market declined at a rate of nearly 6%over the same period. Disposable incomes and overall new car sales grew atCAGRs of 8% and 10% respectively over 2011-2016, suggesting that wealthierChinese consumers were substituting pricier upper medium cars and SUVs formini and small cars.
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Introduction
Scope
Category definitions and example models
Key findings
Regional Overview
Putting mini and small cars in context: A stagnating segment
Mini/small cars remain popular in Europe and developing countries
Asia Pacific leads in size, while only two regions show historical growth
Asia Pacific: Forecast growth supported by developing markets
Mini/small cars in Asia Pacific: Historical performance
Eastern Europe: Mild demand growth as Russia’s economy recovers
Mini/small cars in Eastern Europe: Historical performance
Western Europe: Historical strength expected to spur modest growth
Mini/small cars in Western Europe: Historical performance
Latin America: Growing demand dependent upon Brazil’s recovery
Mini/small cars in Latin America: Historical performance
North America: Strong economy and low fuel prices to keep market small
Mini/small cars in North America: Historical performance
Australasia: Market remains a niche in a region favouring large vehicles
Mini/small cars in Australasia: Historical performance
Leading Companies and Brands
Leading companies: More small car players hint at market potential
Company fragmentation in Asia Pacific
Top 10 mini/small car companies in Asia Pacific
Company fragmentation in Eastern Europe
Top 10 mini/small car companies in Eastern Europe
Company fragmentation in Western Europe
Top 10 mini/small car companies in Western Europe
Company fragmentation in Latin America
Top 10 mini/small car companies in Latin America
Company fragmentation in North America
Top 10 mini/small car companies in North America
Company fragmentation in Australasia
Forecasts
Growth to be concentrated in emerging APAC markets
Asia Pacific: Forecast projections
Eastern Europe: Forecast projections
Western Europe: Forecast projections
Latin America: Forecast projections
North America: Forecast projections
Australasia: Forecast projections
Summary
Key takeaways
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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